Adobe Creative Suite
GWENDELYN (Gwen) FISHER
Marketing Professional
Yardley,PA
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into reality. Highly collaborative and eager to work with people in all areas. Multifaceted Marketing Manager with strong marketing technology background and expertise in multiple industries. Complete communications skills and knowledge of trends in marketing and what consumers want.
Overview
18
18
years of professional experience
1
1
year of post-secondary education
Work History
AVP/MARKETING MANAGER
FIRST BANK
HAMILTON, NJ
01.2019 - Current
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Direct creation and content management of bank blog: www.firstbanknj.blog
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created and assessed marketing copy, art comps and final designs and compared with established specifications.
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Working with our external marketing consultant to create social media content and blog posts that feature relevant information about the current state of banking, fraud, and showcase our community involvement
- Initiated research, build out, launch, and oversight of First Bank's Intranet
- Current product manager and leader of Intranet Committee
- Managed customer communications for three bank mergers and whole-bank core system conversion
ASSISTANT TREASURER/MARKETING COORDINATOR
FIRST BANK
HAMILTON, NJ
01.2017 - 01.2019
- Worked closely with Executive Management on bank growth & employee engagement strategies and collaborated with other departments to help them meet goals and find ways to improve bank operations
- Created marketing budget from scratch for tracking all marketing spend
- Worked on the rebranding effort and implementation of core values with President & CEO
- Managed flow/processing of corporate sponsorships and donations
RETAIL COORDINATOR & MARKETING OFFICER
BUCKS COUNTY BANK
DOYLESTOWN, PA
08.2004 - 01.2017
- Partnered with External marketing team to lead marketing strategy and maintenance of Bank website
- Assisted in coordination of Retail Banking marketing efforts and community events
- Researched issues to obtain appropriate answers to customer inquiries and Reg E. complaints
- Organized promotional events and interacted with community to increase sales volume.
- Managed remote deposit program and accounts payable duties
- Traveled to customer locations to implement Remote Deposit Capture hardware and make annual security assessments
- Performed Deposit Operations duties
- Performed Jr. Information Technology duties
- Assisted with balancing bank daily
Education
Associate of Applied Science - SPECIALIZED TECHNOLOGY/COMPUTER NETWORKING
ALLENTOWN BUSINESS SCHOOL
Allentown, PA 01.2000 - 05.2001
Bank Marketing
GRADUATE SCHOOL oF BANKING, UNIVERSITY oF WISCONSIN
Madison, WI 10.2019 - 10.2019
Skills
Copywriting & Editing
undefinedAccomplishments
- Created my Marketing career basically from scratch and from desire to grow into the creative sector
- Completed 6-month "Leading on the Cutting Edge" Leadership program with NJBankers Association
- Long tenured and devoted employee with experience in many areas of banking
Software
Content Management Systems
Microsoft Office
Intermediate Technical Knowledge
Interests
Art
Knitting
Kayaking
Pets
Cooking
Music
Reading
Timeline
Bank Marketing
GRADUATE SCHOOL oF BANKING, UNIVERSITY oF WISCONSIN
10.2019 - 10.2019
AVP/MARKETING MANAGER
FIRST BANK
01.2019 - Current
ASSISTANT TREASURER/MARKETING COORDINATOR
FIRST BANK
01.2017 - 01.2019
RETAIL COORDINATOR & MARKETING OFFICER
BUCKS COUNTY BANK
08.2004 - 01.2017
Associate of Applied Science - SPECIALIZED TECHNOLOGY/COMPUTER NETWORKING
ALLENTOWN BUSINESS SCHOOL
01.2000 - 05.2001
Similar Profiles
Mihaela PetreanMihaela Petrean
Relationship Manager, Business Center at FIRST BANKRelationship Manager, Business Center at FIRST BANK
John SetnickaJohn Setnicka
Credit Analyst II at First BankCredit Analyst II at First Bank
Nicole BessetteNicole Bessette
Banking Specialist III at First BankBanking Specialist III at First Bank