Habiba Rahman

Marketing Manager.

United Commercial Bank PLC, January 2021 – August 2022.

• Responsibilities: Directed the execution of integrated marketing campaigns across digital, print, and social media channels, increasing brand awareness.
  
• Supervised a team of 10 marketing professionals, including training, performance reviews, and project management.
  
• Developed and rolled out a new content strategy that resulted in a 50% increase in web traffic and a 25% boost in lead generation.
  
• Analyzed market trends and consumer behavior to inform strategic decisions, leading to a successful product launch with a 20% above-target sales performance.
  Coordinated with cross-functional teams to align marketing strategies with business objectives.
  
• Key Achievements:Awarded “Best Marketing Campaign” in 2021 for the [New bank rules and policy].
  Enhanced email marketing open rates by 40% through a targeted segmentation approach.
  Reduced marketing spend by 15%, while maintaining campaign effectiveness by optimizing resource allocation and vendor contracts.