Hailey Carrier
Waco,TX
Summary
Dynamic business development leader with a proven track record at Hewitt Nursing and Rehabilitation, driving census growth over 90%. Expertise in healthcare marketing and CRM, combined with strong team-building skills, has consistently generated new revenue streams and optimized marketing strategies for sustainable growth.
Overview
11
11
years of professional experience
Work History
Director of Business Development
Hewitt Nursing and Rehabilitation
Hewitt, TX
10.2022 - Current
- Determined business development opportunities and implemented effective strategy for client/patient acquisition.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Collaborated with clinical team on referrals to help facilitate correct documentation, equipment, and information for successful admission.
- Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.
- Trained successful business development personnel to optimize marketing performance and learn industry.
- Facilitated and managed business development plan based on market and industry research.
- Handled client accounts through entire lifecycle, executing contracts, providing customer service and advising on methods for maximizing return from services provided.
- Hired talented, trainable team members and drove new business strategies to grow revenues.
- Liaised with high-value accounts, fostering personal relationship and top-of-mind awareness to capture emerging business opportunities early.
- Marketed with surrounding and partnering facilities and hospitals for referrals.
- Partnered with regional corporations to establish direct marketing channels and streamline company operations.
Director of Finance
Yamaha Motor Sports
Waco, Texas
10.2020 - 10.2022
- Worked with regulatory representatives to complete accurate filings and maintain compliance.
- Evaluated budget plans and current costs to project trends and recommend updates.
- Created and enforced company-wide controls regarding revenue and expenses in concerted effort to protect organization's assets.
- Reorganized finance and accounting departments to improve efficiency and cut excess spending.
- Reviewed applications against established parameters to determine approval, rejection or modification requirements.
- Networked within communities to identify and capitalize on business opportunities.
- Compiled operational and risk reports detailing financial metrics to help management make proactive decisions.
- Completed month-end and year-end closings, kept records audit-ready and monitored timely recording of accounting transactions.
- Checked payroll, vendor payments and other accounting disbursements for accuracy and compliance.
- Managed relationships with tax authorities, bankers and auditors.
Marketing Manager
Country Visions Cooperative/Apricot Lane Boutiques
01.2014 - 10.2020
- Tracked, analyzed, and reported on marketing program results.
- Developed social media marketing strategies for over 40 franchisee to help brand company and increase sales.
- Represented company at local and trade association meetings to promote products.
- Measured profitability of each product line and maintained current and accurate sales forecasts.
- Delivered compelling sales presentations to demonstrate expert product knowledge.
- Managed creation of marketing materials, collateral, and sales support tools.
- Collaborated with sales, service, finance, and logistics departments to influence critical business growth outcomes.
- Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
- Tested and optimized organic and paid acquisition channels and lead generation campaigns.
- Developed social media marketing strategies to help brand company and increase sales.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
- Balanced company objectives and customer desires when formulating pricing and marketing strategies.
- Ecommerce, Microsoft: Powerpoint, Excel, Word, and Office, Hootsuite, Website Management, Canva, Adobe, Email Marketing, Asana, Digital Designs, Google Analytics, Facebook, Instagram, Twitter, Youtube, Pinterest, TikTok, SMS, Promotional Marketing, and Creative design.
Education
BBA - Business
Tarleton State University
Stephenville, TX01-2012
Skills
- Healthcare Marketing
- Healthcare Liason
- Product Launch
- Customer Relationship Management (CRM)
- Marketing campaign management
- SEO
- Business development
- Invoicing and billing
- Project management
- Training and coaching
- Reporting
- Planning and coordination
- Financial analysis and planning
- Process development
- Epic, PCC, SmartSheet, HubSpot, Wix, Shopify, Adobe, Canva, Mailchimp, Hootesuite, Asana, Microsoft: Word, Excel, Powerpoint
- Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok
- Lead generation
- Revenue growth
- Marketing strategy
- Sales strategy
- Team building
- Contract negotiation
- Data analysis
- Employee training
References
- Daniel Cheever - Administrator: 208-380-1352
- Lauren Wheeler- BSW Neonatal Office Manager: 254-744-2490
- Sarah Kathryn Hannah- Nurse Practitioner: 864-542-7251
Timeline
Director of Business Development
Hewitt Nursing and Rehabilitation
10.2022 - Current
Director of Finance
Yamaha Motor Sports
10.2020 - 10.2022
Marketing Manager
Country Visions Cooperative/Apricot Lane Boutiques
01.2014 - 10.2020
BBA - Business
Tarleton State University