Haja Donzo
West Springfield,MA
Summary
- Strategic Content Marketer with over 3 years of experience in content creation, campaign management, and brand
storytelling in nonprofit and educational sectors. - Proven track record in developing and implementing content strategies across digital platforms, with a focus on increasing brand visibility and audience engagement.
- Skilled in content integration, cross-channel coordination, and strategic planning to drive brand awareness, engagement, and conversion.
- Proficient in Adobe Suite (Photoshop, Illustrator, InDesign) for designing compelling marketing materials that engage and grow audiences.
- Expertise in SEO, SEM, content analytics, and data-driven adjustments to enhance content performance and achieve marketing goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Academic Coordinator
Rise Prep Academy
Springfield , MA
11.2022 - Current
- Developed targeted communication plans for diverse student groups, resulting in a 10% rise in timely program completions.
- Supported students with tailored resources during difficult times.
- Guided students effectively, resulting in increased program success rates.
Information Technology Specialist
American International College
Springfield, MA
08.2020 - 08.2022
- Directed strategic technology initiatives enhancing administrative systems and student/faculty portals.
- Spearheaded system enhancements boosting responsiveness by 25% and optimizing critical processes.
- Orchestrated a comprehensive overhaul of system logic, files and tables to achieve 25% efficiency gains.
Program Coordinator
Eforall
Holyoke, MA
08.2019 - 08.2020
- Strategically customized brand messaging to resonate with small business audiences, heightening engagement.
- Produced high-impact marketing content across channels, directly contributing to 20% increased exposure.
- Developed unique copy options tailored to specific business needs to elevate communication effectiveness
Intramural Sport Coordinator
American International College
Springfield , MA
08.2017 - 08.2019
- Coordinated interactive marketing strategies and creative campaigns for campus events and information tables, resulting in a
15% increase in event attendance and engagement. - Officiated sporting events and competitions, ensuring adherence to standards and game rules, maintaining a fair and
competitive environment. - Managed project marketing tools, including calendars, Canva, Google Analytics, and a team metrics database, improving
efficiency by 20% and streamlining project workflows
Education
Master of Science - Business Administration
American International College
Springfield, MABachelor of Science - Marketing
American International College
Springfield, MACertificate of Technical Studies - Social Media Strategy And Design
Springfield Technical Community College
Springfield, MASkills
- Digital Marketing
- Content Creation: Adobe Suite, Hootsuite, Instagram, TikTok, YouTube
- Data Analysis
- SEO Optimization: Proficient in Google Analytics, and content performance tools
- Project Management
- Collaboration: Strong in cross-functional coordination, strategic planning, and adaptability
Certification
- Google Digital Marketing & E-commerce Professional Certificate
- Foundations of Project Management Certificate
Accomplishments
- Member of Women’s Track and Field Team 2016-2022
- Dean's Lisr (2017, 2018, 2019, 2020)
Affiliations
AIC Women’s Track and Field Springfield, MA
Women’s Track Athlete Aug 2016 - May 2022
- Developed concentration, a strong work ethic, and perseverance, resulting in a 20% improvement in personal productivity and contributing to a 15% increase in team goal achievement
- Provided leadership as the team captain for the 2019-2021 season, fostering a cohesive team environment that led to a 10% improvement in team performance and a 20% increase in morale among team members
- Committed approximately 30 hours per week to training, meetings, study, travel, and competitions,while successfully maintaining a full course load, demonstrating exceptional time management skills and achieving a 3.8 GPA during this period
SPEAK Organization Springfield, MA
President 2018 – May 2020
- Taught practical tips and tricks to help individuals transform their mindset
- Teach practical tips and tricks to help individuals transform their mindset
- Conduct meditation sessions to integrate stress relief and mental clarity techniques.
- Empower individuals to take control of their mental health and personal development.
Timeline
Academic Coordinator
Rise Prep Academy
11.2022 - Current
Information Technology Specialist
American International College
08.2020 - 08.2022
Program Coordinator
Eforall
08.2019 - 08.2020
Intramural Sport Coordinator
American International College
08.2017 - 08.2019
Master of Science - Business Administration
American International College
Bachelor of Science - Marketing
American International College
Certificate of Technical Studies - Social Media Strategy And Design
Springfield Technical Community College
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