Haley Balch
McKinney,TX
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.
Overview
1
1
Certification
Work History
Marketing / Advertisement
Peacemaker Music Festival
04.2023 - Current
- Managed and monitored all social media accounts to maximize brand exposure
- Produced creative and effective copy for advertising campaigns and other marketing materials
- Developed, executed, and evaluated successful marketing and advertising strategies that increased sales and brand recognition.
- Developed and managed content for social media platforms
- Created and managed marketing budgets and developed strategies for cost effective use of resources
- Monitored social media questions and comments and appropriately responded
Social Media / Advertising
The Majestic
03.2023 - Current
- Monitored and analyzed social media performance metrics across multiple platforms, including Facebook, Twitter, Instagram.
- Developed engaging and creative content for a variety of online platforms, including social media, and email campaigns
- Monitored and managed content performance to identify areas of improvement
- Managed all online content and advertising campaigns for a variety of client accounts
- Developed and managed content calendars for each platform to establish timely and relevant posts
Social Media / Production Intern
Texas Music Revolution Festival
02.2023 - 06.2023
- Prepared reports on social media performance and provided recommendations for improvement
- Assisted in the production of digital content for blogs, websites, and videos
- Supported production team with various tasks including research, script writing, and editing
- Developed and maintained relationships with artists, agents, managers, and promoters to ensure successful events
- Coordinated travel and lodging arrangements for artists
- Acted as a liaison between the artist, venue, promoters, and sponsors
Education
Bachelor of Arts - Marketing, Entrepreneurship & Events
University of North Texas
Denton, TX07.2023
Skills
- Promotional Campaigns
- Multi-Media Communication
- Producing Videos
- Managing Editorial Calendars
- Email Marketing
- Online Marketing and Advertising
- Digital Content Development
Certification
- TABC License, Texas Alcoholic Beverage Commission - May 2023
- Financial Intelligence Certificate, University of North Texas - January 2023
- Real Estate License - January 2019
Timeline
Marketing / Advertisement
Peacemaker Music Festival
04.2023 - Current
Social Media / Advertising
The Majestic
03.2023 - Current
Social Media / Production Intern
Texas Music Revolution Festival
02.2023 - 06.2023
Bachelor of Arts - Marketing, Entrepreneurship & Events
University of North Texas
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