Advertising Account Executive
Prime Media Productions
Paragould, AR
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Created marketing strategies, sent proposals, and managed both cable and digital advertising accounts across 2 territories including areas in both northeast Arkansas and southern Missouri.
- Collaborated with creative teams to ensure alignment of advertising concepts with client objectives.
- Presented campaign performance reports to clients, highlighting key metrics and areas for improvement.
- Coordinated project timelines, ensuring on-time delivery of campaign materials to clients.
- Worked closely with production teams during the execution phase of advertising campaigns, ensuring creative elements aligned with client objectives and brand guidelines.
- Developed and executed integrated marketing campaigns to enhance client brand visibility.
- Managed client relationships by providing strategic guidance and support throughout project lifecycles.