Experienced Brand Manager specializing in marketing and brand strategy at AdvoCare International. Committed to enhancing brand presence through creative campaigns and compelling content. Demonstrates strong skills in market analysis and cross-functional teamwork, achieving significant outcomes and nurturing stakeholder connections.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Brand Manager
AdvoCare International, LLC
Richardson
05.2024 - Current
Coordinated marketing campaigns to enhance brand visibility and engagement.
Conducted market research to identify consumer trends and preferences.
Collaborated with cross-functional teams to create promotional materials and content.
Assisted in organizing events that promoted brand awareness and customer interaction.
Assessed performance of current campaigns against goals set at beginning of projects; adjusted strategy if needed.
Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
Collaborated with sales teams on product launches, promotions and pricing strategies.
Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
Senior Project Manager
AdvoCare Internaltional, LLC
Richardson
04.2020 - 06.2024
Coordinated event logistics, ensuring timely setup and execution of all activities.
Managed vendor relationships, negotiating contracts and securing necessary services.
Developed detailed project timelines, outlining milestones and deliverables for events.
Facilitated communication between stakeholders to ensure alignment on event objectives.
Oversaw budget management, tracking expenses and maintaining financial records accurately.
Led post-event evaluations, gathering feedback to enhance future planning processes.
Provided guidance on event design elements such as decorations, lighting and sound systems setup.
Managed the overall planning, coordination and execution of events from start to finish.
Conducted research to identify potential venues for events and negotiated contracts with vendors.
Collaborated with marketing team to create promotional materials such as press releases, brochures, flyers and newsletters.
Organized transportation, catering services and other logistical needs for events.
Project Manager
AdvoCare Internaltional, LLC
Richardson
10.2016 - 04.2020
Developed and maintained project plans, timelines, and budgets.
Managed multiple projects with competing deadlines simultaneously.
Maintained records of all documents related to each project including specifications, change orders, invoices.
Event Coordinator
AdvoCare International
Richardson
07.2013 - 10.2016
Organized event logistics including venue selection and vendor coordination.
Managed event budgets and tracked expenses for various projects.
Collaborated with clients to define event themes and objectives.
Developed timelines and schedules to ensure smooth event execution.
Conducted post-event evaluations to gather feedback for future improvements.
Maintained relationships with suppliers to secure reliable event resources.
Provided on-site support during the day of the event including problem solving if necessary.
Ensured effective communication between vendors and suppliers before, during and after the event.
Managed logistics related to transportation, catering, entertainment, decorations for events.
Planned various activities such as seminars, workshops or conferences related to the event theme or topic area.
Coordinated with internal teams to ensure timely delivery of products and services for events.
Led site walk-through and meetings prior with staff to discuss checklists and delegate assignments.
Created program activities, agendas and budgets based on client requirements.
Followed local regulations for events and obtained necessary permits.
Education
Bachelor of Science - Radio And Television Broadcasting
Texas Christian University
Fort Worth, TX
12-2010
Skills
Marketing strategy and communications
Market research and analysis
Campaign management and planning
Budget oversight
Brand positioning and messaging
Event coordination
Cross-functional collaboration
Customer segmentation and targeting
Certification
Project Management Professional Certification
References
References available upon request.
Timeline
Brand Manager
AdvoCare International, LLC
05.2024 - Current
Senior Project Manager
AdvoCare Internaltional, LLC
04.2020 - 06.2024
Project Manager
AdvoCare Internaltional, LLC
10.2016 - 04.2020
Event Coordinator
AdvoCare International
07.2013 - 10.2016
Bachelor of Science - Radio And Television Broadcasting