HANNAH G. NEWMAN
Summary
Account manager driving significant revenue growth through strategic merchandise planning and collaboration. Skilled in leveraging market research and trend analysis to enhance SKU performance and develop impactful sales strategies in competitive markets.
Overview
11
11
years of professional experience
Work History
Lead Account Executive
Nike
Tampa, FL
03.2026 - Current
- Developed and implemented effective sales strategies to meet revenue targets.
- Cultivated strong relationships with key clients, enhancing brand loyalty and client retention.
- Conducted market research to identify new business opportunities, informing targeted sales plans.
- Tracked sales performance data and prepared monthly management reports.
- Collaborated with cross-functional teams to successfully execute projects, ensuring alignment with strategic goals.
- Coordinated across multiple departments to ensure efficient product and service delivery.
ACCOUNT MANAGER
Fanatics
Tampa, FL
03.2025 - Current
- Managed $100 million NBA and NHL business on fanatics.com and in-venue retail, driving revenue growth.
- Developed strategic sales initiatives that aligned with category goals across value and premium tiers, enhancing revenue potential.
- Identified growth opportunities and consumer needs through comprehensive market research and trend analysis, informing strategy.
- Collaborated with planning, merchandising, sourcing to optimize product availability and align inventory.
ECOMMERCE MARKETING MANAGER
HSN
St. Petersburg, FL
06.2024 - 03.2025
- Elevated brand presence and drove conversions across apparel and softlines through digital product storytelling and content strategy.
- Partnered with merchandising and digital teams to ensure cohesive brand expression and optimize onsite layout and SKU performance.
- Strengthened marketplace competitiveness through trend-aligned content and strategic marketing initiatives.
- Enhanced marketplace competitiveness with trend-aligned content and strategic marketing initiatives.
MERCHANDISE MANAGER
Fanatics
Tampa, FL
01.2021 - 06.2024
- Owned merchandise strategy for $200 million MLB apparel business across men's and women's assortments.
- Led cross-functional teams in planning, pricing, supply chain, and e-commerce to execute go-to-market strategies effectively.
- Developed seasonal line plans incorporating consumer insights and competitive landscape analysis to align product offerings with market demands.
- Collaborated with design and sourcing to guide product development, ensuring brand standards and cost targets were met.
- Analyzed SKU productivity and financial performance to identify opportunities for line optimization and guide innovation initiatives.
SALES ANALYST
Fanatics
Tampa, FL
11.2019 - 01.2021
- Developed analytics dashboards to capture sales margin, inventory, and productivity KPIs, facilitating strategic decisions in apparel categories.
- Delivered insights on trends, consumer demand patterns, and product opportunities, optimizing merchant line performance.
- Coordinated with supply chain to forecast inventory, ensuring availability of high-velocity SKUs.
- Conducted analysis of sales data to uncover trends and assess product performance.
ASSISTANT MERCHANDISE MANAGER
SPANX
Atlanta, GA
01.2018 - 11.2019
- Coordinated assortment planning, inventory management, and seasonal strategy for women’s shapewear and apparel to align product offerings with market demand.
- Analyzed trend and competitive insights to recommend product adjustments, enhancing seasonal line evolution and responsiveness to consumer preferences.
- Collaborated with design, planning, and marketing to create cohesive, consumer-focused product stories that strengthened brand identity.
ASSISTANT BUYER
Venus Fashion
Jacksonville, FL
01.2016 - 01.2018
- Analyzed sales trends and consumer demand to refine buying strategies and enhance category performance.
- Achieved cost efficiency, timely delivery, and product quality through vendor negotiations.
- Evaluated market trends to identify potential new product lines for seasonal collections.
- Developed seasonal apparel assortments aligned with brand strategy and financial goals.
Education
B.S. - Retail Merchandising & Product Development
Florida State University
Tallahassee, FLSkills
- Sales optimization
- Market research
- Consumer insights
- Inventory management
- SKU productivity analysis
- Merchandise planning
- Assortment planning
- Product lifecycle management
- Line architecture and design
- Cross-functional leadership
- Vendor and partner collaboration
- Data-driven decisions
- Licensed apparel oversight
Timeline
Lead Account Executive
Nike
03.2026 - Current
ACCOUNT MANAGER
Fanatics
03.2025 - Current
ECOMMERCE MARKETING MANAGER
HSN
06.2024 - 03.2025
MERCHANDISE MANAGER
Fanatics
01.2021 - 06.2024
SALES ANALYST
Fanatics
11.2019 - 01.2021
ASSISTANT MERCHANDISE MANAGER
SPANX
01.2018 - 11.2019
ASSISTANT BUYER
Venus Fashion
01.2016 - 01.2018
B.S. - Retail Merchandising & Product Development
Florida State University