Hannah Mayo
Saint Petersburg
Summary
Highly skilled marketing professional with over 4 years of experience in various marketing departments, including field sales marketing and digital marketing. Demonstrating extensive knowledge and expertise in the food and beverage manufacturing industry. Takes pride in passion for creativity and building strong relationships. With a "how can I help?" attitude and exceptional interpersonal skills, excels in collaborative environments and derives satisfaction from discovering innovative methods to connect with team members, audiences, and customers.
Overview
7
7
years of professional experience
Work History
Marketing Coordinator- Field Sales Marketing
Monin AMERICAS
11.2022 - Current
- Managed and supported National Account Sales members, Regional Business Managers, brokers and distributors with marketing materials and tools needed to successfully acquire and continuously support customers.
- Assisted marketing and sales teams with the development of POS material, customer presentations, promotional items, and trend data analysis.
- Supported Canada sales market with customer presentations, POS and trade show materials, innovation development, and trend analyses.
- Directed customer visits, including manufacturing facility tours, trend presentations, and product tastings.
- Assisted in new product releases and material development including launch kits and translations for Canadian markets.
- Managed Salesforce platform and conducted training sessions for the sales team and new employees
- Utilized lead-generation tools to create structured lists of potential clients from trade shows and distributor events
Digital Marketing Intern/ Coordinator
Broadway Gaming Ltd.
10.2021 - 10.2022
- Maintained content calendar to prioritize relevant, engaging material output.
- Boosted lead generation with the creation of engaging email marketing campaigns.
- Participated in brainstorming sessions to generate innovative ideas for new marketing campaigns that resonate with target audiences effectively.
- Assisted in tracking and reporting marketing campaign performance, identifying key trends for continuous improvement of future efforts.
- Gained knowledge and experience on interdepartmental function, observed a large company acquisition and participated in international business relations.
Sales Floor Manager and Surf Camp Manager
Island Water Sports
03.2018 - 11.2021
- Oversaw all floor operations, which involved helping customers, supervising staff, and overseeing inventory
- Responsible for running seasonal surf camps and guiding a team of instructors
- Managed cash flow, online sales, marketing competitions, customer support, shipping and receiving assistance, team guidance, and project assignments
- Interacted with customers to understand their needs, respond to product queries, and offer suitable suggestions
- Assisted in merchandising and inventory control
- Knowledgeable in Surf and Skate industry and products
- Led a team of 25 employees for summer camp
- Responsible for staffing and scheduling
- Oversaw daily training and supervised up to 90 children weekly, focusing on water safety
Marketing Intern
Angel Host
08.2020 - 10.2020
- Responsibilities involved reviewing rental listings for Airbnb and VRBO and ensuring the effectiveness of all marketing strategies
- Identified areas for enhancement and collaborated to boost expertise and solve issues
- Observed professionals in various scenarios to enhance marketing skills
Education
Bachelor of Business - Marketing
Florida Atlantic University
Boca Raton, FL08.2021
Professional Diploma - Digital Marketing
Digital Marketing Institute
09.2021
Skills
- Project Management
- Strategic planning
- Digital Marketing
- Creativity
- Interpersonal Skills
- CRM Management
- Data/ Trend Analysis
- Flexibility
- Communication
- Customer presentations
Timeline
Marketing Coordinator- Field Sales Marketing
Monin AMERICAS
11.2022 - Current
Digital Marketing Intern/ Coordinator
Broadway Gaming Ltd.
10.2021 - 10.2022
Marketing Intern
Angel Host
08.2020 - 10.2020
Sales Floor Manager and Surf Camp Manager
Island Water Sports
03.2018 - 11.2021
Professional Diploma - Digital Marketing
Digital Marketing Institute
Bachelor of Business - Marketing
Florida Atlantic University
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