Hannah Brook Perrigin
Director of Marketing and Public Relations
Buffalo,NY
Summary
Enthusiastic leader with 5 years of professional experience in Sales, Marketing and Customer Service. Results-oriented and collaborative professional with expertise in communication and negotiating. Innovative in leveraging extensive knowledge of services as well as creating solutions for customers to drive loyalty, retention and revenue. Detail-oriented, attentive and decisive leader.
Overview
6
6
years of professional experience
Work History
Director of Marketing and Public Relations
SH Capital Investment Group
Remote
2022.10 - Current
- Built strong relationships with industry professionals
- Devised marketing plans for 17 Fitness Centers using digital strategies, print advertising, and word of mouth tactics.
- Deployed monthly well-coordinated campaigns, events and public relations strategies to promote brand.
- Communicated with 66 team members to educate on effective selling, listening and negotiation skills while using proper terminology, approved messaging and branded materials.
Content Marketing Specialist
SH Capital Investment Group
2022.02 - 2022.10
- Worked with vendors and developed digital assets in line with branding and best practices.
- Performed marketing communications-related research and continuously enhanced company's digital presence.
- Managed content distribution to 85 online channels and social media platforms.
General Manager
Anytime Fitness
2021.07 - 2022.10
- Developed and implemented strategies to increase sales and profitability, growing revenue by $4,000 in four months.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Exceeded quotas consistently with driven mindset focused on continuously bringing in new members and closing sales.
Assistant Manager
Anytime Fitness
2020.12 - 2022.03
- Maintained thorough and current knowledge of health and wellness industry, competitive offerings and market developments to capitalize on growth.
- Set ambitious sales goals to drive continuous improvement and achieve ever-higher revenue goals.
- Offered hands-on assistance to customers, assessing needs.
Personal Trainer
Anytime Fitness
2018.08 - 2020.12
- Maintained up-to-date knowledge of fitness training methods to inform approach.
- Generated new leads through networking and cold calling.
- Grew customer base through word-of-mouth referrals based on customer satisfaction and results
Education
Multi-Disciplinary Studies - Business, Psychology, Disaster Sciences
University of Mississippi
University, MS05.2020
Skills
- Sales Expertise
- Conflict Resolution
- Market Analysis
- Project Management
- Communications Management
- Revenue Growth
- Professional Relationships
- Strategic Marketing
- Competitive Analysis
- Process Improvement
- Customer Needs Assessments
Accomplishments
- Grew Personal Training Department draft from $1,913.39 to $6,009.34 in four months.
- Collaborated with a team of 85 in the development of Gym Member's Now sales process.
- Represented the state of Mississippi as Miss Mississippi Volunteer for 12 months.
- Completed 12 months of rigorous training in public speaking, physical wellness and brand identity in preparation for national pageant.
- Successfully executed training and achieved the title of Miss Volunteer America 2024 among competition of all 50 states and the District of Columbia.
Timeline
Director of Marketing and Public Relations
SH Capital Investment Group
2022.10 - Current
Content Marketing Specialist
SH Capital Investment Group
2022.02 - 2022.10
General Manager
Anytime Fitness
2021.07 - 2022.10
Assistant Manager
Anytime Fitness
2020.12 - 2022.03
Personal Trainer
Anytime Fitness
2018.08 - 2020.12
Multi-Disciplinary Studies - Business, Psychology, Disaster Sciences
University of Mississippi
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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