Heather Cappelli
Westminster,CO
Summary
Results-driven sales professional with a proven track record of exceeding revenue goals and building strong client relationships across SaaS, higher education technology, real estate, hospitality, and events. Skilled in managing the full sales cycle, outbound prospecting, and consultative selling, with a demonstrated ability to deliver exceptional customer experiences in fast-paced environments. Recognized for developing long-term partnerships and consistently surpassing sales targets through a strategic and detail-oriented approach.
Overview
12
12
years of professional experience
Work History
Sales Development Representative
Pathify
08.2025 - Current
- Consistently achieved and surpassed monthly and annual sales targets by booking at least 5 appointments per week and completing a minimum of 150 cold calls daily.y.
- Streamlined lead management process by utilizing CRM software and sales enablement platform to track interactions and maintain organized customer information.
- Built and managed accurate sales pipeline to maintain high volume of activity.
- Increased sales leads by implementing targeted outreach strategies and personalized follow ups.
Sales Development Representative
Maxwell
Denver, CO
02.2025 - 06.2025
- Generated and qualified inbound and outbound leads for a high-growth SaaS mortgage platform.
- Managed CRM workflows, nurtured prospects, and collaborated with sales leadership on pipeline strategy.
- Leveraged consultative selling approaches to improve customer experience and increase conversion rates.
Sales Manager
Marketplace Events
09.2024 - 01.2025
- Drove exhibitor sales for large-scale consumer events through prospecting, lead qualification, and relationship building.
- Achieved sales performance targets while managing customer satisfaction and event-driven marketing initiatives.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
Account Manager
Heritage Title Company
Denver Metro Area
08.2023 - 02.2024
- Led customer experience initiatives, executed outbound sales strategies, and delivered continuing education presentations.
- Collaborated with real estate partners to support transactions and ensure high customer satisfaction.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
Account Manager
Fidelity National Title Company (Colorado)
12.2019 - 12.2022
- Managed client portfolio and executed strategic business development plans to expand territory market share.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
Account Manager
Homestead Title and Escrow
01.2018 - 12.2019
- Built and managed a diversified book of business, supporting title insurance, real estate partnerships, and B2B client needs.
- Improved lead generation efforts using HubSpot and outbound sales campaigns.
Sales Manager
Hilton
Denver Tech Center
02.2017 - 01.2018
- Managed corporate and social event sales for a major hospitality property.
- Oversaw CRM processes, client engagement, inbound lead generation, and contract negotiations.
Sales & Catering Coordinator
InterContinental Hotels Group (IHG)
Denver Metro Area
03.2016 - 01.2017
- Supported catering and event sales teams through administrative management, lead follow-up, and sales operations.
- Coordinated event logistics, proposals, and customer communications.
Event Coordinator
TAG Restaurant Group
Denver, CO
04.2015 - 03.2016
- Planned and executed events, managed client relationships, and supported sales-driven hospitality initiatives.
Event Sales & Marketing Intern
Colorado Convention Center
Denver, CO
08.2014 - 12.2014
- Assisted with marketing initiatives, lead generation, administrative support, and event coordination.
Education
Bachelor of Arts - Hospitality, Tourism, and Event Management
Metropolitan State University
Denver, CO01.2014
Skills
Targeted outreach
Lead qualification
Project pipeline oversight
Account relationship development
Targeted outreach campaigns
Social media strategy
Experience with Salesloft and Outreach
Software as a service sales
Business-to-business sales
Sales planning
CRM management (Salesforce, HubSpot)
Client relationship management
Cold calling
Customer relationship management tracking
Timeline
Sales Development Representative
Pathify
08.2025 - Current
Sales Development Representative
Maxwell
02.2025 - 06.2025
Sales Manager
Marketplace Events
09.2024 - 01.2025
Account Manager
Heritage Title Company
08.2023 - 02.2024
Account Manager
Fidelity National Title Company (Colorado)
12.2019 - 12.2022
Account Manager
Homestead Title and Escrow
01.2018 - 12.2019
Sales Manager
Hilton
02.2017 - 01.2018
Sales & Catering Coordinator
InterContinental Hotels Group (IHG)
03.2016 - 01.2017
Event Coordinator
TAG Restaurant Group
04.2015 - 03.2016
Event Sales & Marketing Intern
Colorado Convention Center
08.2014 - 12.2014
Bachelor of Arts - Hospitality, Tourism, and Event Management
Metropolitan State University