Heather Friedman

• Transformed marketing function from a team of nine individual contributors into a high-functioning, collaborative 20-person team supporting business units, subsidiaries, and departments
• Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency, improved internal and external communications, and budget-friendly solutions
• Developed and executed strategic marketing and communications vision focused on customer-centric campaigns and results-driven KPIs
• Led corporate communications strategy during M&A activities, crisis management, and business continuity planning
• Serve as trusted advisor to the CEO and executive leadership team, providing strategic insight on messaging, branding, and customer engagement
• Conceptualize and execute an annual company-wide awards event, reinforcing corporate culture and key messaging
• Spearheaded a comprehensive company rebrand, including logo redesign, collateral, web presence, and advertising

Established a successful, innovative marketing firm focused on building lasting client relationships and exceeding their business needs through strategic and creative solutions

• Grew the firm from a solo venture to an 18-person team generating $2.5M in annual revenue
• Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for continued financial stability
• Guided team members through periods of change by providing clear communication on expectations and objectives
• Achieved significant industry recognition, including Fastest Growing Companies, Coolest Places to Work, and Best Marketing/PR Agency in the region
• Awarded multiple industry-specific marketing, PR, and communications accolades, including the 2018 Best of Category Benny for the International Premier Print Awards
• Inducted into the American Advertising Awards Hall of Fame in 2018
• Successfully sold the company to a minority business partner in 2019

• Developed marketing strategies while collaborating with multiple departments to lead the marketing team in promoting and advocating education within systems contractors industry
• Transitioned NSCA into a long-term client of de Novo Marketing following tenure

• Led regional product launch using alternative marketing strategies, including guerrilla street teams, strategic events, and sponsorships
• Created nationally-featured events to build brand awareness and drive market penetration
• Increased regional unaided brand awareness from 2% to 98% within five years
• Drove sales growth by collaborating closely with sales teams and distribution channels to develop effective events, collateral, and promotions in market