James Gallagher
Boston,MA
Summary
Senior-level insurance executive with over three decades of expertise in healthcare, recognized for building and scaling businesses in collaboration with third-party insurers, carriers, and administrators. Demonstrates deep proficiency in insurance distribution and product launches with payers, TPAs, networks, and vendor/underwriting partners. Possesses a comprehensive P&L mindset that encompasses distribution strategy (both broker and digital), sales execution, tech enablement, KPIs, and team leadership. Specializes in under-65 commercial markets and self-funded as well as fully insured products, driving go-to-market strategies through brokers and digital channels while serving as the de facto GM for multiple business lines with accountability for revenue growth, margin enhancement, product strategy, and distribution success.
Overview
32
32
years of professional experience
Work History
Vice President, Strategic Marketing & Communications
South Shore Health
01.2024 - 01.2026
- Lead enterprise growth, demand-generation, and brand strategy aligned to system financial and volume targets.
- Partner with payer and third-party insurer relationships to support profitable volume growth into key service lines.
- Reorganized marketing and communications within the first 100 days to sharpen accountability and support growth-oriented service lines.
- Redesigned internal communications, achieving >80% engagement across 6,500 employees to support execution and change initiatives.
- Consolidated and renegotiated digital vendors, reducing annual spend by >$800K while strengthening capabilities.
Senior Vice President & Chief Marketing Officer
Centivo
01.2022 - 01.2024
- Partnered with sales to drive employer and broker-led growth in self-funded health plan solutions delivered with carriers, TPAs, and provider systems.
- Owned CRM, sales operations, and RFP teams, improving pipeline visibility, discipline, and win rates across national consultant and broker channels.
- Implemented a digital account-based marketing platform targeting brokers, consultants, and large employers, increasing qualified opportunities for AEs.
- Built member acquisition and engagement strategies to grow penetration in national accounts and support new-client launches resulting in over 15% growth in new accounts
- Led market research and satisfaction programs to refine product, pricing, and distribution with third-party partners.
Vice President, Marketing, Product Strategy & Administration
Point32Health / Tufts Health Plan
01.2016 - 01.2022
- Led product and marketing for multi-line commercial and government insurance businesses, working with external providers, networks, and vendors to design and scale offerings.
- Developed and executed a multi-year, $22M+ transformation roadmap for the commercial division centered on growth, simplification, and scalability.
- Worked with several alternative vendors to bring enhanced services and create an additional profit line for the commercial business.
- Built a Sales Enablement function on Salesforce to improve broker and employer experience, producer productivity, and RFP/quoting support.
- Launched a digital roadmap (portal, transparency tools, mobile, texting) in 12 months, increasing portal use by 18% and texting engagement by 120%.
- Created and launched differentiated products (e.g., modern family benefits, value-based and tiered network offerings) that supported new client growth and retention.
- Played a central role in integrating two health plans into a $10B organization, maintaining product continuity and distribution support.
Senior Vice President, Business Development & Strategy
Langrand and Company
01.2014 - 01.2016
- Built and led the sales and business development function targeting health plans, TPAs, and healthcare organizations.
- Delivered 25% revenue growth in 2015 by expanding into new payer, TPA, and provider accounts.
- Positioned the firm as a strategic partner for health plans focused on growth, member acquisition, and engagement.
Vice President, Marketing
Blue Cross & Blue Shield of Rhode Island
01.2012 - 01.2014
- Directed commercial and government product development, market strategy, and analytics for a >$2B health plan.
- Launched a new Medicare Advantage plan and built a 16 person sales force, scaling to over 40,000+ members within 36 months and generating over $340M in annual revenue.
- Partnered with sales on major RFPs and finalist presentations, shaping segment-specific value propositions for national and regional accounts and broker partners.
- Developed commercial and small-group product portfolios that retained 95%+ of existing business while supporting new sales.
- Built and stood up a new individual dental product with third-party partners, exceeding growth targets and scaling to 15,000+ members in 24 months.
- Led development of value-based and tiered network products and ACO offerings in close collaboration with provider systems and third-party vendors.
- Upgraded analytics and account reporting from below parity to market-leading, supporting brokers, consultants, and employer decision-making.
Assistant Vice President, Strategic Marketing & Product Innovation
Blue Cross & Blue Shield of Rhode Island
01.2007 - 01.2012
- Directed commercial and government product development, market strategy, and analytics for a >$2B health plan.
- Launched a new Medicare Advantage plan and built a 16 person sales force, scaling to over 40,000+ members within 36 months and generating over $340M in annual revenue.
- Partnered with sales on major RFPs and finalist presentations, shaping segment-specific value propositions for national and regional accounts and broker partners.
- Developed commercial and small-group product portfolios that retained 95%+ of existing business while supporting new sales.
- Built and stood up a new individual dental product with third-party partners, exceeding growth targets and scaling to 15,000+ members in 24 months.
- Led development of value-based and tiered network products and ACO offerings in close collaboration with provider systems and third-party vendors.
- Upgraded analytics and account reporting from below parity to market-leading, supporting brokers, consultants, and employer decision-making.
01.1994 - 01.2007
- Progressive sales, product, and marketing roles in health insurance, focused on employer and broker distribution, product design, and go-to-market execution in partnership with third-party insurers and vendors (details available upon request).
Education
Master of Business Administration -
University of Rhode Island
Kingston, RIBachelor of Science - Business Administration & Marketing
University of Rhode Island
Kingston, Rhode Island, RISkills
- Sales leadership
- Partnership development
- Business growth and marketing strategies
- Profit objectives
- Team leadership
- Client relationship building
Timeline
Vice President, Strategic Marketing & Communications
South Shore Health
01.2024 - 01.2026
Senior Vice President & Chief Marketing Officer
Centivo
01.2022 - 01.2024
Vice President, Marketing, Product Strategy & Administration
Point32Health / Tufts Health Plan
01.2016 - 01.2022
Senior Vice President, Business Development & Strategy
Langrand and Company
01.2014 - 01.2016
Vice President, Marketing
Blue Cross & Blue Shield of Rhode Island
01.2012 - 01.2014
Assistant Vice President, Strategic Marketing & Product Innovation
Blue Cross & Blue Shield of Rhode Island
01.2007 - 01.2012
01.1994 - 01.2007
Master of Business Administration -
University of Rhode Island
Bachelor of Science - Business Administration & Marketing
University of Rhode Island