Heather Lawhon
Nashville,TN
Summary
Seasoned Sales Representative with exceptional success in business-to-business and business-to-consumer sales within multiple industries. Proven track record in exceeding sales goals, growing business and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.
Overview
11
11
years of professional experience
Work History
Sales Manager
Hydrate With Us
Nashville, TN
03.2022 - 07.2023
- Managed business development between customer and operations teams.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Responsible for the financial and sales growth for the Hydrate With Us team from creating customers from small businesses to the largest manufacturer in Middle Tennessee.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
Licensed Agent
First Mutual Insurance Group
Murfreesboro, TN
02.2018 - 03.2022
- Ensured compliance with all state regulations and licensing requirements, maintaining a clean record throughout tenure as a Licensed Agent.
- Participated in professional development workshops and seminars to enhance industry knowledge and skills.
- Increased policy sales by consistently presenting suitable coverage options based on clients'' needs.
- Provided ongoing support to existing clients, reviewing policies periodically to ensure adequate coverage as their needs evolved.
- Managed a diverse portfolio of clients, tailoring solutions to meet individual needs while balancing risk exposure for the agency.
- Established strong customer relationships, building recommendations and loyalty.
Regional Sales Director
Total Administrative Services Corporation
Nashville, TN
09.2016 - 02.2018
- Developed and executed sales plans for consistent growth in revenue and profitability.
- Adapted sales techniques to specific clients and promoted products based on individualized client needs.
- Delivered exceptional customer service, resulting in increased retention rates, referrals, and repeat business from satisfied clients.
- Drove customer acquisition efforts by leveraging extensive industry network and employing effective cold-calling techniques.
- Monitored competitor activity within the region, utilizing insights gained to inform strategic decision-making processes.
- Built relationships with customers and community to promote long term business growth.
- Targeted centers of influence by attending and presenting at federal tax update seminars.
Licensed Agent
First Mutual Insurance Group
Nashville, TN
04.2012 - 09.2016
- Ensured compliance with all state regulations and licensing requirements, maintaining a clean record throughout tenure as a Licensed Agent.
- Developed strong relationships with clients, resulting in a high rate of referrals and repeat business.
- Collaborated with colleagues to develop marketing strategies for attracting new clients.
- Managed and mentored junior agents by sharing best practices, industry insights, and valuable resources for professional growth.
- Established strong rapport with both new and existing clients, fostering long-term relationships built on trust and reliable service.
- Maintained the sales and earnings reports for the agency.
Education
Psychology
University of Alabama At Birmingham
Birmingham, AL2005
Skills
- Relationship Building
- Sales team training
- Goals and performance
- B to B sales
- Territory Management
- Salesforce, Zoho, RingCentral
- Strategic account development
- Promotional sales events
- Closing Techniques
- Public Speaking
Timeline
Sales Manager
Hydrate With Us
03.2022 - 07.2023
Licensed Agent
First Mutual Insurance Group
02.2018 - 03.2022
Regional Sales Director
Total Administrative Services Corporation
09.2016 - 02.2018
Licensed Agent
First Mutual Insurance Group
04.2012 - 09.2016
Psychology
University of Alabama At Birmingham