Summary
Overview
Work History
Education
Skills
Timeline
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Heather Lawhon

Nashville,TN

Summary

Seasoned Sales Representative with exceptional success in business-to-business and business-to-consumer sales within multiple industries. Proven track record in exceeding sales goals, growing business and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.

Overview

11
11
years of professional experience

Work History

Sales Manager

Hydrate With Us
03.2022 - 07.2023
  • Managed business development between customer and operations teams.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
  • Responsible for the financial and sales growth for the Hydrate With Us team from creating customers from small businesses to the largest manufacturer in Middle Tennessee.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.

Licensed Agent

First Mutual Insurance Group
02.2018 - 03.2022
  • Ensured compliance with all state regulations and licensing requirements, maintaining a clean record throughout tenure as a Licensed Agent.
  • Participated in professional development workshops and seminars to enhance industry knowledge and skills.
  • Increased policy sales by consistently presenting suitable coverage options based on clients'' needs.
  • Provided ongoing support to existing clients, reviewing policies periodically to ensure adequate coverage as their needs evolved.
  • Managed a diverse portfolio of clients, tailoring solutions to meet individual needs while balancing risk exposure for the agency.
  • Established strong customer relationships, building recommendations and loyalty.

Regional Sales Director

Total Administrative Services Corporation
09.2016 - 02.2018
  • Developed and executed sales plans for consistent growth in revenue and profitability.
  • Adapted sales techniques to specific clients and promoted products based on individualized client needs.
  • Delivered exceptional customer service, resulting in increased retention rates, referrals, and repeat business from satisfied clients.
  • Drove customer acquisition efforts by leveraging extensive industry network and employing effective cold-calling techniques.
  • Monitored competitor activity within the region, utilizing insights gained to inform strategic decision-making processes.
  • Built relationships with customers and community to promote long term business growth.
  • Targeted centers of influence by attending and presenting at federal tax update seminars.

Licensed Agent

First Mutual Insurance Group
04.2012 - 09.2016
  • Ensured compliance with all state regulations and licensing requirements, maintaining a clean record throughout tenure as a Licensed Agent.
  • Developed strong relationships with clients, resulting in a high rate of referrals and repeat business.
  • Collaborated with colleagues to develop marketing strategies for attracting new clients.
  • Managed and mentored junior agents by sharing best practices, industry insights, and valuable resources for professional growth.
  • Established strong rapport with both new and existing clients, fostering long-term relationships built on trust and reliable service.
  • Maintained the sales and earnings reports for the agency.

Education

Psychology

University of Alabama At Birmingham
Birmingham, AL
2005

Skills

  • Relationship Building
  • Sales team training
  • Goals and performance
  • B to B sales
  • Territory Management
  • Salesforce, Zoho, RingCentral
  • Strategic account development
  • Promotional sales events
  • Closing Techniques
  • Public Speaking

Timeline

Sales Manager

Hydrate With Us
03.2022 - 07.2023

Licensed Agent

First Mutual Insurance Group
02.2018 - 03.2022

Regional Sales Director

Total Administrative Services Corporation
09.2016 - 02.2018

Licensed Agent

First Mutual Insurance Group
04.2012 - 09.2016

Psychology

University of Alabama At Birmingham

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Heather Lawhon