Heather Lawrence
Joshua Tree,CA
Summary
Dynamic Sales Manager with a proven track record at O'Reilly Auto Parts, excelling in relationship building and sales team training. Achieved consistent revenue growth through strategic sales initiatives and performance coaching, while fostering a motivated team environment. Expert in client relationship management, driving exceptional customer satisfaction and loyalty.
Overview
10
10
years of professional experience
Work History
Sales Manager
O'Reilly Auto Parts
Yucca Valley, CA
05.2020 - Current
- Assisted in creating and applying sales strategies to improve market presence and increase revenue.
- Supported colleagues in refining sales techniques and fostering effective customer interactions.
- Analyzed sales data to reveal trends and discover growth opportunities for products.
- Collaborated with cross-functional teams to enhance inventory management and streamline operations.
- Built strong customer relationships by delivering exceptional service and maintaining regular follow-up.
- Established enduring client connections through superior customer service and consistent follow-ups.
- Motivated a sales team by providing coaching and performance rewards.
- Engaged in industry events to showcase sales opportunities to potential clients.
- Resolved issues with key customers to maintain relationships and encourage repeat business.
- Trained and mentored team members to improve sales techniques and customer engagement.
- Developed and executed sales strategies to enhance market presence and drive revenue growth.
- Analyzed sales data to identify trends and opportunities for product expansion.
- Established strong relationships with customers, fostering loyalty through exceptional service and follow-up.
- Implemented promotional campaigns, resulting in increased foot traffic and higher sales conversions.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Managed accounts to retain existing relationships and grow share of business.
Sales Associate
Rocket Fuel
Joshua Tree, CA
01.2017 - 05.2020
- Developed strong customer relationships through personalized service and product recommendations.
- Executed efficient sales strategies to meet and exceed monthly targets consistently.
- Trained new associates on sales techniques and store policies to enhance team performance.
- Analyzed customer feedback to identify improvement opportunities in product offerings and services.
- Collaborated with management to implement promotional campaigns, increasing store traffic effectively.
- Managed inventory levels, ensuring optimal stock availability while minimizing excess supply.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Managed returns, exchanges and refunds in accordance with store policy.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Prepared merchandise for sales floor by pricing or tagging.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
- Engaged with customers to build rapport and loyalty.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Solved customer challenges by offering relevant products and services.
- Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
- Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed.
- Engaged with customers to effectively build rapport and lasting relationships.
- Assisted in training new staff members on company policies, product information, and sales techniques for a seamless onboarding experience.
- Minimized wait times for customers during peak hours, maintaining a high level of customer satisfaction.
- Enhanced team productivity by fostering a positive work environment and providing support to colleagues as needed.
- Maintained accurate inventory records to ensure adequate stock levels, minimizing out-of-stock situations that could impact customer satisfaction.
- Contributed to visual merchandising efforts by creating eye-catching displays that showcased products effectively and enticed shoppers to make purchases.
- Provided personalized shopping experiences for repeat customers by remembering their preferences and offering tailored recommendations.
- Assisted in inventory management tasks, such as stock replenishment and cycle counts, to ensure product availability.
- Resolved customer complaints with patience and understanding, restoring customer confidence.
- Provided training to new staff on sales techniques and store procedures, ensuring consistent customer service experience.
Education
High School Diploma -
Green Valley High School
Yucaipa, CASkills
Relationship building
Sales team training
Staff management
Goals and performance
Motivational skills
Product knowledge
Sales expertise
Sales presentations
Client relationship management
Positive and upbeat
Sales operation
Goal setting
Rapport and relationship building
Team oversight
Training and development
Performance coaching
Timeline
Sales Manager
O'Reilly Auto Parts
05.2020 - Current
Sales Associate
Rocket Fuel
01.2017 - 05.2020
High School Diploma -
Green Valley High School