Heather Richard
Sacramento,CA
Summary
Regional fitness leader with experience launching and scaling multi-unit studio operations, driving membership growth, leading large teams, and managing high-volume business performance. Proven success in studio openings, hiring, sales strategy, operational execution, and client experience across multiple locations. Strong background in team development, performance optimization, and customer-facing leadership across fitness, service, and support environments.
Overview
2027
2027
years of professional experience
Work History
Regional Manager
Club Pilates
2022 - Current
- Led the successful launch of 3 Pilates studio locations (Davis, Gibson Plaza, and Tracy), including pre-opening operations, staffing, training, and studio readiness
- Drove pre-opening efforts that secured 50+ founding members per location (150+ total), creating strong launch momentum and immediate revenue generation
- Direct multi-location operations across 3 studios, supporting a portfolio of 1,190 active members, approximately $235K in monthly recurring revenue, 201 classes per week, and an average of 60 new members per month
- Recruited, hired, and onboarded 50+ employees, including 38 instructors, 3 studio managers, and 10 front desk team members, building teams from the ground up
- Lead, coach, and develop team members to drive performance, retention, and a strong studio culture
- Drive membership growth and sales performance through team accountability, client experience, and strategic operational leadership
- Monitor and optimize KPIs including sales conversion, attendance, and operational efficiency to improve business outcomes
- Partner with corporate leadership to execute training programs, operational initiatives, and marketing strategies aligned with brand standards
- Build community presence through local partnerships and events to increase brand visibility and member acquisition
Certified Pilates Instructor
Club Pilates
2023 - Current
- Teach group and private Pilates sessions that support member retention, engagement, and overall studio experience
- Mentor and train new instructors to maintain consistent teaching quality and brand standards
- Build strong client relationships that contribute to referrals, repeat attendance, and long-term member loyalty
- Partner with studio leadership on scheduling, sales support, and community initiatives that drive studio growth
- Deliver individualized coaching and programming to help clients improve strength, mobility, and overall wellness
Written Support Supervisor
HealthSherpa
2021 - 2022
- Led a remote team of 7–10 support specialists, maintaining performance, accountability, and engagement in a virtual environment
- Conducted weekly 1:1 meetings to track goals, provide coaching, and communicate platform or process updates
- Trained and onboarded team members to ensure consistent customer service quality and written communication standards
- Coached team members through complex customer interactions to improve resolution quality and overall customer satisfaction
- Monitored and analyzed key performance metrics including response times, accuracy, and customer satisfaction scores
- Prepared performance reports and operational summaries for leadership and cross-functional teams
- Managed scheduling and workflow planning to ensure adequate team coverage and service efficiency
- Identified operational gaps and recommended process improvements to support team performance and workflow efficiency
Opening / Closing Manager & Bartender
George's Greek Cafe
2014 - 2020
- Oversaw daily restaurant operations as opening and closing manager, including shift setup, cash handling, reporting, audits, and end-of-day reconciliation
- Coordinated a team of 10–14 employees per shift across kitchen, front-of-house, hosting, bussing, and bar operations
- Worked as a high-volume bartender while maintaining managerial responsibility during service
- Directed workflow across the kitchen, bar, and dining room to ensure smooth service during peak hours
- Managed a fast-paced environment including a 4-line phone system, bar service, and high guest interaction simultaneously
- Served 10–25 bar guests per shift while also supporting full dining room beverage service during high-volume periods
- Maintained strong sales performance, averaging approximately $1,200 lunch shifts and $2,000+ dinner shifts
- Contributed to a 20% increase in sales and profitability through service efficiency, team coordination, and guest experience focus
- Trained and developed staff across front-of-house and bar operations to maintain service standards and operational consistency
Education
Comprehensive Pilates Instructor -
Club Pilates
2023
Health Coach -
Institute For Integrative Nutrition
2020
Bachelor of Arts - Communication Studies
California State University, Long Beach, CA
2014
Skills
Multi-Unit Operations Sales & Membership Growth Team Leadership Hiring & Onboarding Studio Launches Client Retention KPI Tracking Staff Development Scheduling & Staffing Performance Management Customer Experience Process Improvement Training & Coaching Community Partnerships Operational Strategy
Timeline
Regional Manager
Club Pilates
2022 - Current
Certified Pilates Instructor
Club Pilates
2023 - Current
Written Support Supervisor
HealthSherpa
2021 - 2022
Opening / Closing Manager & Bartender
George's Greek Cafe
2014 - 2020
Comprehensive Pilates Instructor -
Club Pilates
Health Coach -
Institute For Integrative Nutrition
Bachelor of Arts - Communication Studies
California State University, Long Beach, CA