HEATHER Roush
Senior Marketing Professional
S Charleston,West Virginia
Summary
Business Development Executive with over 10 years of experience in high-volume, customer-focused environments. Recognized on a regular basis for outstanding performance and contributions to success. Business development executive with extensive sales, marketing, contract negotiation, and account management experience. Board member to multiple WV Associations- WV Trucking Association, WV Association of Fairs and Festivals, WV Coal Festival and the WV Peep Festival.
Overview
13
13
years of professional experience
2012
2012
years of post-secondary education
3
3
Certifications
Work History
Physician Recruitment Coordinator
Vandalia Health
03.2025 - Current
- Assisted with physician recruitment by identifying specific providers within designated territories, negotiating rates for new physicians and distributing provider agreements.
- Enhanced team efficiency by streamlining recruitment processes, significantly reducing time to hire.
- Assisted in recruitment efforts for the clinic program by participating in open houses or other outreach events.
- Led volunteer recruitment efforts, attracting dedicated individuals who contributed significantly to the success of the business.
Business Development Executive
160 Driving Academy of Charleston
12.2021 - Current
- Establishing a competitive advantage by locating, developing, defining, negotiating, and closing business relationships.
- Monthly and quarterly renewal targets are met by closely monitoring key metrics such as feedback, promotion, queries, follow-ups, and lead generation.
- Oversee the entire sales cycle, from lead generation to cold calling, consultation, and closing in accordance with company policies and procedures.
Insurance Representative
Integrity Insurance Group
01.2019 - Current
- Attended seminars, meetings, and educational programs to stay current with the insurance industry's and client base's changing needs.
- Was in charge of administrative tasks such as policy renewal and record keeping.
- Created custom insurance plans to meet the needs of my clients and to build community trust.
Senior Marketing Consultant
Sinclair Broadcast Group Inc - Gilroy Bldg
01.2017 - 01.2019
- Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
- Maximized advertising efforts by creating content for media relations, corporate communications, and social media posts.
- Created boardroom and courtroom multimedia presentations that included video and text-synced depositions for better understanding.
Senior Marketing Consultant
West Virginia Radio Corporation
01.2015 - 01.2016
- Implemented marketing strategies that resulted in a 12% increase in the number of customers.
- Coordinated with social media, public relations, and other teams to execute product introductions.
- Created research findings documentation for project managers, customers, and other marketing staff to use in making informed decisions about future plans.
Teacher- Secondary Education
Kanawha County Board of Education
05.2012 - 01.2015
- Assisted students in developing important learning skills and good study habits that would be beneficial in trade school or college.
- Used curriculum that reflected students' diverse educational, cultural, and linguistic backgrounds.
- Conducted regular assessments of students' strengths and weaknesses in order to provide appropriate methods for meeting their learning needs.
Education
Bachelor of Science - Education
West Virginia State University
Institute, WV05-2012
Skills
Coaching for development
Certification
WV Real Estate License
Affiliations
West Virginia Association of Fairs and Festivals- Board Member
West Virginia Coal Festival- Board Member
West Virginia Realtors Association- Licensed Salesperson
West Virginia Insurance - Licensed Agent
Timeline
Physician Recruitment Coordinator
Vandalia Health
03.2025 - Current
Business Development Executive
160 Driving Academy of Charleston
12.2021 - Current
Insurance Representative
Integrity Insurance Group
01.2019 - Current
Senior Marketing Consultant
Sinclair Broadcast Group Inc - Gilroy Bldg
01.2017 - 01.2019
Senior Marketing Consultant
West Virginia Radio Corporation
01.2015 - 01.2016
Teacher- Secondary Education
Kanawha County Board of Education
05.2012 - 01.2015
Bachelor of Science - Education
West Virginia State University
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