HEATHER Roush
Senior Marketing Professional
S Charleston,West Virginia
Summary
Business Development Executive with over 10 years of experience in high-volume, customer-focused environments. Recognized on a regular basis for outstanding performance and contributions to success. Business development executive with extensive sales, marketing, contract negotiation, and account management experience. Board member to multiple WV Associations- WV Trucking Association, WV Association of Fairs and Festivals, WV Coal Festival and the WV Peep Festival.
Overview
13
13
years of professional experience
2012
2012
years of post-secondary education
3
3
Certifications
Work History
Physician Recruitment Coordinator
Vandalia Health
03.2025 - Current
- Assisted with physician recruitment by identifying specific providers within designated territories, negotiating rates for new physicians and distributing provider agreements.
- Enhanced team efficiency by streamlining recruitment processes, significantly reducing time to hire.
- Assisted in recruitment efforts for the clinic program by participating in open houses or other outreach events.
- Led volunteer recruitment efforts, attracting dedicated individuals who contributed significantly to the success of the business.
Business Development Executive
160 Driving Academy of Charleston
12.2021 - Current
- Establishing a competitive advantage by locating, developing, defining, negotiating, and closing business relationships.
- Monthly and quarterly renewal targets are met by closely monitoring key metrics such as feedback, promotion, queries, follow-ups, and lead generation.
- Oversee the entire sales cycle, from lead generation to cold calling, consultation, and closing in accordance with company policies and procedures.
Insurance Representative
Integrity Insurance Group
01.2019 - Current
- Attended seminars, meetings, and educational programs to stay current with the insurance industry's and client base's changing needs.
- Was in charge of administrative tasks such as policy renewal and record keeping.
- Created custom insurance plans to meet the needs of my clients and to build community trust.
Senior Marketing Consultant
Sinclair Broadcast Group Inc - Gilroy Bldg
01.2017 - 01.2019
- Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
- Maximized advertising efforts by creating content for media relations, corporate communications, and social media posts.
- Created boardroom and courtroom multimedia presentations that included video and text-synced depositions for better understanding.
Senior Marketing Consultant
West Virginia Radio Corporation
01.2015 - 01.2016
- Implemented marketing strategies that resulted in a 12% increase in the number of customers.
- Coordinated with social media, public relations, and other teams to execute product introductions.
- Created research findings documentation for project managers, customers, and other marketing staff to use in making informed decisions about future plans.
Teacher- Secondary Education
Kanawha County Board of Education
05.2012 - 01.2015
- Assisted students in developing important learning skills and good study habits that would be beneficial in trade school or college.
- Used curriculum that reflected students' diverse educational, cultural, and linguistic backgrounds.
- Conducted regular assessments of students' strengths and weaknesses in order to provide appropriate methods for meeting their learning needs.
Education
Bachelor of Science - Education
West Virginia State University
Institute, WV05-2012
Skills
Coaching for development
Organizational strategy development
Implementing sales incentive frameworks
Market territory optimization
Business growth strategy
Financial management
Certification
WV Real Estate License
Affiliations
West Virginia Association of Fairs and Festivals- Board Member
West Virginia Coal Festival- Board Member
West Virginia Realtors Association- Licensed Salesperson
West Virginia Insurance - Licensed Agent
Timeline
Physician Recruitment Coordinator
Vandalia Health
03.2025 - Current
Business Development Executive
160 Driving Academy of Charleston
12.2021 - Current
Insurance Representative
Integrity Insurance Group
01.2019 - Current
Senior Marketing Consultant
Sinclair Broadcast Group Inc - Gilroy Bldg
01.2017 - 01.2019
Senior Marketing Consultant
West Virginia Radio Corporation
01.2015 - 01.2016
Teacher- Secondary Education
Kanawha County Board of Education
05.2012 - 01.2015
Bachelor of Science - Education
West Virginia State University