Heather Thomas
New York,NY
Summary
Senior Advertising/Creative Director with 20+ years of experience in establishing and maintaining design excellence for F500 brands. Proven track record in strategic advertising campaigns, team building, and cost savings. Accomplished [Job Title] with a progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management, and forward-thinking mindset. Ready for challenges and focused on meeting future demands. Performance-driven Vice President with [Number] years of experience aligning systems with business, policies, and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
16
16
years of professional experience
Work History
Vice President, Design + Production
WARNER BROS. DISCOVERY
01.2022 - 01.2023
- Managed a diverse internal Design and production team while monitoring for maximized productivity and navigated the agency through Discovery’s complex acquisition of WarnerMedia
- Directed creative teams pivotal in the launch of HBO Max with key titles such as House of the Dragons, Game of Thrones, Succession, Veep, Deadwood, The Wire, Curb Your Enthusiasm, and Sex and The City.
- market campaigns and new product launches.
Vice President, Design + Production
HBO MAX/HBO
01.2009 - 01.2022
- Promoted to positions of increasing authority and responsibility due to exemplary performance and strong management abilities
- Spearheaded the internal agency tasked with delivering a wide range of creative assets for HBO, HBO Max, Max Originals, and WarnerMedia, greatly boosting the audience.
- Hired and managed 12 new managers to drive business growth.
- Increased sales 8 million through aggressive sales program overhaul, market campaigns and new product launches.
Manager, Off-Air Creative Services
HBO
01.2009 - 01.2013
- Oversaw the brand and distribution marketing strategies for HBO and digital/streaming extensions, including HBO On Demand and HBO Go (VOD), managing five direct reports and high-level department budgets
- Partnered with field sales and programming teams to create brand stories focused on subscriber growth, retaining 30M cable subscribers amid rapid digital transformation and competitive markets.
Consultant/Project Manager
INDEPENDENT CONSULTANT
01.2007 - 01.2009
- Served in core advisory and project management roles for prestigious agencies such as Cognoscenti Design, HMG, and TPN, serving diverse clients across various industries with a high client satisfaction rate.
Education
Bachelor of Science in Business Administration & Marketing -
State University of New York
Brockport, NYSkills
- Network Acquisition/Retention
- Advertising Campaigns
- Brand Strategy
- Sales Integrations
- Vendor Relations
- Team Building/Leadership
- Stakeholder Collaboration
- Project Management
- Promotional Materials
- Data Analytics/Metrics
- Cost Savings
- Creative Direction
- Compelling Messaging
- Industry Trends
- Brand Storytelling
- Managed creative teams for the launch of HBO Max with key titles at Warner Bros Discovery
- Achieved growth to 73M subscribers by Q1 2022, surpassing activation goal
- Secured multi-million-dollar savings at HBO Max/HBO by reducing dependence on costly agencies
- Retained 30M cable subscribers amid digital transformation and competitive markets
Additional Credentials
Microsoft Office: Word, Excel, PowerPoint, Outlook, Access, Publisher, Google Suite, Adobe Suite, Member, Chief (2019 – Present), Former Member, National Association for Multiethnicity in Communications, Former Member/Mentor, WarnerMedia POC Task Force, Former Member/Mentor, WarnerMedia DEI Council, Former Member/Mentor, Women of WarnerMedia, Executive Career Speaker, New York University Alumni Groups
Page
2
Timeline
Vice President, Design + Production
WARNER BROS. DISCOVERY
01.2022 - 01.2023
Vice President, Design + Production
HBO MAX/HBO
01.2009 - 01.2022
Manager, Off-Air Creative Services
HBO
01.2009 - 01.2013
Consultant/Project Manager
INDEPENDENT CONSULTANT
01.2007 - 01.2009
Bachelor of Science in Business Administration & Marketing -
State University of New York
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