Heather Thomas
Edwards,Colorado
Summary
Strategic Marketing Executive with over twenty-five years in marketing, advertising, and sales within medical device and healthcare sectors. Expert in formulating marketing strategies, managing budgets, and delivering impactful product launches, contributing to $16M in sales. Proven leader in driving growth initiatives and navigating high-growth environments, consistently achieving objectives through proactive problem-solving and effective communication with senior management.
Overview
34
34
years of professional experience
Work History
President
Healthy ROI, LLC
06.2021 - Current
- Healthy ROI, LLC specializes in business development and focused sales and marketing solutions for healthcare companies targeted at the hospital, medical device, pharma and biotech markets. Healthy ROI is a strategic business partner with an impressive network of domestic and international providers of cutting-edge, scientifically-designed, best-in-class products including Qarad's eIFU solution and Scilife's eQMS software platform.
- Directed company strategy to enhance service offerings and client engagement.
- Oversaw operational workflows to ensure efficiency and effectiveness across departments.
- Led cross-functional teams to develop innovative health solutions for clients.
CMO, Sales and Marketing
RLDatix, oneSOURCE Document Management Service
07.2009 - 06.2021
- Leads the worldwide strategic development of service offerings in response to customers' communication needs for oneSOURCE Document Site, an online database of manufacturers' instructions for use (IFU) documents, https://www.onesourcedocs.com/
- Focused on new hospital markets and strategic business development initiatives, achieving and exceeding sales goals through acquisition and development of new healthcare customers and expansion of services/products within existing customer base.
- Took the company from 1 client, and over 12 years, achieved 80% of the US Hospital Market by implementing marketing strategies, tactics, branding and developing relationships with key influencers and partners in healthcare.
- Focuses on new markets and new business development initiatives through the implementation of comprehensive sales & marketing strategies/campaigns for both the US and International healthcare markets.
- Maintains & increases revenue/profitability, while managing the entire sales cycle, including, but not limited to, prospecting, design/redesign workflows, account maintenance, proposals, contracts, price increases, bids, and contract renewals.
- Implemented new strategies to maximize revenue and profits through the maintenance and penetration of existing customers as well as seeking out and closing new business opportunities. Responsible for the Marketing Budget and increasing Sales Revenue growth by 20% annually.
- Oversaw the maintenance of customer database information, including contract dates and pricing models.
- Serves as strategic account liaison to customers and Best Practice Professionals operations. Coordinates communication and resolves problems through collaboration between the field sales group and all corporate and operational personnel.
- Led lead generation efforts through trade shows, speakers' bureau, SEO, website, email, digital and print advertising, webinar campaigns, and co-marketing with integration partners. Monitored KPIs on Salesforce and Google Analytics.
- National Account Manager for Veterans Health Administration, GSA, Vizient and HealthTrust Contracts
- Contributed as a member of the Board of Directors for oneSOURCE.
President
Marketing Solutions
01.1996 - 01.2009
- Marketing consultant to help clients align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating the highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image. Clients included Medical Instruments Technology, Inc., a third-party re-processor of surgical instruments and devices and Mountain Construction and Management Company, a custom homebuilder in the Vail Valley.
- Directed strategic initiatives to enhance organizational growth and profitability.
- Oversaw operational efficiency through process improvements and resource allocation.
- Collaborated with stakeholders to align goals with company vision and mission.
VP, Marketing and Sales
Medical Instruments Technology, Inc.
01.1995 - 01.2004
- Led sales and marketing for third-party reprocessor of surgical instruments and devices servicing hospitals and surgery centers. Oversaw a sales team of six national sales representatives, driving performance in a competitive market. Achieved 45% growth in a competitive market. Coordinated trade shows, developed collateral material, managed social media, and executed print and digital advertising while maintaining company website.
- Led strategic initiatives to enhance product development processes in medical technology.
- Collaborated with cross-functional teams to align business objectives and goals.
- Directed market analysis to identify emerging trends and opportunities in healthcare.
Director of Marketing and Sales
Loyola University
01.1993 - 01.1995
- Increased overall company sales by 34% with targeted direct mail and advertising campaigns. Established marketing objectives and implemented strategies to drive textbook sales in Catholic schools and parishes. Managed six national sales representatives and the customer service department to enhance sales effectiveness. Coordinated publication of three product catalogs and collateral materials to strengthen competitive positioning in the Catholic textbook market.
- Developed comprehensive marketing strategies to enhance university program visibility.
- Managed recruitment events to attract prospective students and faculty members.
- Collaborated with academic departments on promotional materials for new courses.
Education
MBA - Marketing
DePaul University
Chicago, IllinoisBachelor of Science - Mass Communications
University of Utah
Salt Lake City, UtahSkills
- Business development
- Corporate Strategy
- Strategic Planning
- Growth Strategies
- Sales strategy
- Partnerships
- Customer acquisition
- Customer retention
- Revenue optimization
- Revenue Models
- Financial planning
- Market analysis
- Data Analysis
- Presentations
- Negotiation
- Communication
- Relationship management
- Relationship management
Personal Information
Title: BUSINESS DEVELOPMENT, SALES & MARKETING EXECUTIVE
Timeline
President
Healthy ROI, LLC
06.2021 - Current
CMO, Sales and Marketing
RLDatix, oneSOURCE Document Management Service
07.2009 - 06.2021
President
Marketing Solutions
01.1996 - 01.2009
VP, Marketing and Sales
Medical Instruments Technology, Inc.
01.1995 - 01.2004
Director of Marketing and Sales
Loyola University
01.1993 - 01.1995
MBA - Marketing
DePaul University
Bachelor of Science - Mass Communications
University of Utah