Heidi Larson
Longwood
Summary
Proactive Business Development Manager recognized for strategic insight and collaborative negotiation skills. Successfully engaged key partners to enhance client relationships and executed innovative sales strategies that significantly increased brand awareness.
Overview
16
16
years of professional experience
Work History
Business Development Manager
Florida Paints
Winter Garden, FL
08.2016 - Current
- Developed and managed key relationships with contractors, property management groups, multifamily operators and commercial partners across Florida to drive revenue growth and account expansion.
- Identified new business opportunities and executed sales strategies that increased market shares within the HOA, hospitality, multifamily and commercial segments.
- Collaborated with operations, product development and leadership to deliver personalized customer service to enhance long-term account retention.
- Managed key accounts by coordinating pricing, product recommendations, project timelines/budget, and customer service support to strengthen client partnerships.
- Analyzed market trends, competitive activity, and customer needs to support forecasting and territory growth.
- Supported onboarding and mentoring of team members while contributing to a collaborative, performance-driven sales environment.
Sales Representative
Orlando Waste Paper
Orlando, FL
08.2015 - 08.2016
- Cultivated strong client relationships to enhance customer loyalty and retention.
- Managed sales pipeline and conducted product demonstrations to showcase service benefits.
- Identified market trends and competitor activities to inform strategic sales approaches.
- Developed tailored proposals addressing specific client needs, increasing conversion rates.
Head of Sales & Marketing
Class of Central Florida
Casselberry, FL
10.2010 - 12.2014
- Developed and executed comprehensive sales strategies to drive revenue growth across multiple channels.
- Analyzed market trends and customer data to inform strategic decisions and optimize product positioning.
- Established key performance indicators to measure sales effectiveness and marketing ROI, facilitating continuous improvement.
Education
High School Diploma -
Clay High School
Green Cove Springs, FL05-2003
Skills
- Oversight of regional teams
- Business development
- Customer engagement
- Collaborative negotiation experience
- Educational workshops and seminars
Timeline
Business Development Manager
Florida Paints
08.2016 - Current
Sales Representative
Orlando Waste Paper
08.2015 - 08.2016
Head of Sales & Marketing
Class of Central Florida
10.2010 - 12.2014
High School Diploma -
Clay High School