Heidi L. McCracken
Sinking Spring,PA
Summary
Highly motivated Government Affairs Director and award-winning Sales Professional with extensive experience in sales within the pharmaceutical industry. Proven track record of successful product launches and increasing sales through excellent territory management. Possesses a working knowledge of the Specialty Pharmacy & Buy and Bill Pathways & Distribution, along with a broad understanding of therapeutic classes and a wide range of specialists and primary care physicians. Experienced in REMS implementation and has worked both independently in territories and collaboratively with FRS, KAM, Managed Care, and HUB utilization. Additionally, has demonstrated leadership skills in Government and Public Policy, overseeing a team of Government Affairs Directors and Community Health Managers.
Overview
22
22
years of professional experience
Work History
National Director Government Alliance
Hikma Community Health
05.2022 - Current
- Provide government affairs consulting, strategy, and personnel management to Hikma within the US Institutional Markets, through a team of Government Alliances Directors, Community Health Managers/Director and a Project Manager
- Work to create access for 8mg naloxone through administrative or legislative updates in states with Government team (3) and contracted lobbyists (13)
- Manage team of Community Health Managers (8) to create pull through of naloxone products in states with access
- Create need in states without, through advocates
- Serve as the primary liaison for VBG to Hikma personnel and their senior leadership
- Work with National Advocates across the country on Opioid Use Disorder
- Research for opportunities for education and expansion of high dose naloxone
- Work with lobbyists and team for opportunities to network with Corrections, Higher Education, Primary Schools, State Opioid Response Settlement Boards, Law Enforcement, EMS, State and Local Governments, and Harm Reduction groups
Government Alliance Director
Velocity Biogroup/Hikma Pharmaceuticals
06.2021 - 04.2022
- Represent Hikma in the SUD arena, supporting the launch of Kloxxado (8mg nasal naloxone) in the community, public interest (Grant Driven) space helping to save more lives from overdose death and disability
- Responsible for the Great Lakes Region consisting of 9 states
- Working to change the Naloxone Standing Orders by calling on Medical Director/Physician General in each state, along with Health Departments, Governor’s office, legislators, and other key individuals in each state
- Educate Law Enforcement, EMS, Health Departments, VA facilities, Corrections, and other key targets/facilities in Community Naloxone Distribution Space
- Work with various outlets for distribution, examples, Cardinal Logistics, Kloxxado Direct
- Partner with MMCAP for contract pricing
- Key Accomplishment-First Director to get orders changed and order
- Out of 5 Directors in the US, only one that achieved sales goal (X3) for 2022
Account Manager
Braeburn Pharmaceuticals
11.2020 - 04.2021
- Responsible for helping start-up company to meet its mission to fight the opioid crisis
- Worked with matrix partners and leadership to identify market opportunities and key influencers for quick uptake of new specialty product for Opioid Use Disorder
- Provided input and Specialty Pharmacy insights to leadership to mitigate against potential access barriers for new products
- Laid off in January, product did not get approved
- Achievements:
- Identified launch accounts, profiled key influencers, and built customer profiles in CRM tool
- Helped develop Regional Business plan, which was presented to CCO and VP of Sales
- Participated on the Compliance Committee
Senior Clinical Specialist
Indivior Solutions Inc.
11.2015 - 11.2020
- Company Overview: Richmond, VA
- Market Suboxone Film and Sublocade Sub-Q Injection to physicians, hospitals, clinics, and various rehab facilities
- Educate on disease of addiction and the DATA 2000 waiver process
- Solo representative in territory
- Promoted to Senior Clinical Specialist after Exceeding Expectations in 2018, finished 4th out of 49 in Zone for launch year of Sublocade
- Pinnacle Sales Award Winner in 2017
- Pinnacle Sales Award Winner in 2019
- Experience with Buy & Bill, Specialty Pharmacy & HUB, marketing Sublocade
- Committee involvement in company: MINDS team(Marketing), Moyer(Eluna) Foundation(charity) National Lead in 2019, SIP(incentive comp)team, assist on interviews, Mentor teammates, run a POA in manager absence, and run conference calls in manager absence
- Richmond, VA
- Ranking: 2017 112/202 Rating: Good
- 2018 62/202 Rating: Exceeds
- 2019 Ranked #5/152 Rating: Exceptional, #1 in the Nation in injection volume
- 2020 Territory Finished 14th in Nation
Cardio-Metabolic Sales Specialist
Vivus Inc.
07.2015 - 11.2015
- Company Overview: Mountain View, CA
- Market Qsymia in the Philadelphia South Territory, including Philadelphia, Wilmington, DE, Cherry Hill, NJ, Reading & Harrisburg areas
- Call on Internal Medicine, Family Practice, Market Endocrinology, Cardiology, Gynecology and Bariatric Surgeons
- Mountain View, CA
Medical Sales Specialist
Eisai, Inc.
08.2005 - 06.2015
- Company Overview: Woodcliff, NJ
- Solo representative in territory
- Marketed Aricept (Alzheimers), Aciphex (GERD), and Belviq (Weight Management) in Reading & Lancaster territory
- National Nightingale Sales Award Winner, Top 6% in sales force
- Number 8/186 for launch year of Belviq
- Winner of Pinnacle District Sales Award in 2013, 2014
- Called on Gastroenterology, Neurology, Psychiatrists, Cardiology, Endocrinology, as well as Pharmacies and Primary Care
- Worked with LTC and managed care team
- Co-ordinated various exhibits in PA for the team
- Worked with Alzheimers Assoc
- And Camp Achieve
- Volunteered on the Road to Recovery Program
- Woodcliff, NJ
Professional Sales Representative
Boehringer-Ingelheim Inc.
01.2003 - 01.2005
- Promoted Spiriva(launch), Mobic, Micardis and Aggrenox
- District Pulmonary/ Anticholinergic & Hospital Champion for the District
- GEOTeam Planner, call assignment planner for the Reading Team, Speaker development
- Worked with the Better Breathers Group for understanding of patients life
Education
B.A. - Secondary Education
York College of Pennsylvania
05.1993
Skills
- Sales management
- Recruitment and retention
- Compensation and benefits
- Cross-functional team leadership
- Customer Relations
- Project Management
- Talent Acquisition
- Team building
Timeline
National Director Government Alliance
Hikma Community Health
05.2022 - Current
Government Alliance Director
Velocity Biogroup/Hikma Pharmaceuticals
06.2021 - 04.2022
Account Manager
Braeburn Pharmaceuticals
11.2020 - 04.2021
Senior Clinical Specialist
Indivior Solutions Inc.
11.2015 - 11.2020
Cardio-Metabolic Sales Specialist
Vivus Inc.
07.2015 - 11.2015
Medical Sales Specialist
Eisai, Inc.
08.2005 - 06.2015
Professional Sales Representative
Boehringer-Ingelheim Inc.
01.2003 - 01.2005
B.A. - Secondary Education
York College of Pennsylvania
Similar Profiles
DAVID PAUL COLLER JRDAVID PAUL COLLER JR
Hospital Sales Specialist: PA/DE/WV/KY at Syneos Health-Hikma: IV Pain TherapyHospital Sales Specialist: PA/DE/WV/KY at Syneos Health-Hikma: IV Pain Therapy
Sabaa Al-RadaidehSabaa Al-Radaideh
Intern at Hikma PharmaceuticalsIntern at Hikma Pharmaceuticals
Qasim Abu ShaheenQasim Abu Shaheen
School Ambassador Volunteer at Dar Al-Hikma Boys Secondary SchoolSchool Ambassador Volunteer at Dar Al-Hikma Boys Secondary School
Shara BredbnenerShara Bredbnener
Server at Victor Emmanuel’s ClubServer at Victor Emmanuel’s Club
Sarah StavarskiSarah Stavarski
Load Planner at Penske Logistics,Load Planner at Penske Logistics,