Helena Simon
New York,NY
Summary
I began my career in growth marketing, earning a place on the Forbes Under30 list for my contributions to the São Paulo startup community. In 2019, I moved to New York, where I quickly became immersed in the city's vibrant event scene. In 2021, I joined the Parlor Social Club team as Events Director. My innovative management and partnership strategies have been instrumental in expanding the club's membership to over 6K, hosting 100+ monthly events and partnering with 150+ high level entities.
Overview
13
13
years of professional experience
Work History
Events Director
Parlor Social Club
06.2021 - Current
- Curating and producing over 1500 events for the Parlor calendar.
- Designing and implementing processes to streamline the events department, scaling from 10 to over 100 monthly events with a lean team.
- Negotiating new partnerships and deals with high-caliber NYC brands.
- Hiring, training, and managing the events team.
- Leading strategic growth planning and execution.
- Measuring results and planning actions based on member and partner feedback.
Co-Founder & CMO
Omnize
03.2015 - 09.2021
- Developing strategic approaches to enhance business profiles and market presence.
- Increasing website traffic and lead generation to boost sales.
- Utilizing market research and user feedback for targeted marketing strategies.
- Monitoring competitors to stay ahead and adapt strategies.
- Creating engaging content and managing social media to build brand awareness.
- Developing and managing partnerships for business growth and market expansion.
- Managing sales operations and training to optimize team performance and meet business objectives.
Marketing Consultant
Startups
07.2011 - 02.2015
- Conducting market research, engaging with users, and performing interviews to validate product concepts.
- Strategizing and creating comprehensive marketing plans to effectively promote the client's products.
- Developing and managing programs that foster strong partnerships.
- Generating innovative product ideas and concepts.
Education
Master of Arts - Communication Studies
ESPM - Escola Superior De Propaganda E Marketing
Rio De Janeiro, BrazilBachelor of Arts - Public Relations, Advertising, And Applied Communication
UFF - Universidade Federal Fluminense
Niterói, BrazilSkills
- Creative Direction
- Event Management
- Decision-Making
- Effective Communication
- Vendor negotiation
- Staff Leadership
- Client Relations
- Operations Oversight
Accomplishments
Forbes Under30 Brazil 2017
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Full Professional
Timeline
Events Director
Parlor Social Club
06.2021 - Current
Co-Founder & CMO
Omnize
03.2015 - 09.2021
Marketing Consultant
Startups
07.2011 - 02.2015
Master of Arts - Communication Studies
ESPM - Escola Superior De Propaganda E Marketing
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
UFF - Universidade Federal Fluminense
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