Henry Ettinger
Sports Startup Strategist
New York,NY
Summary
Sports media executive and betting strategist with deep familiarity in player prop markets, market sentiment dynamics, and odds-based content. Built a sports betting sub-brand generating $500K+ annually and a personal audience of 65K+ focused on betting insights and line strategy. Now seeking to apply this expertise in a trading role focused on setting and adjusting betting lines for sports betting clients.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
Work History
Account Executive
Blue Wire
12.2024 - Current
- Develop integrated media partnerships across podcast, video, and social platforms
- Exceeded 2024 sales target by 74% through strategic brand relationships and content-driven sponsorships
- Unlocked new revenue channels including branded YouTube simulcasts, in-show segments, and naming rights
- Remote; Aug. 2020-Present
Director of Emerging Partnerships
Blue Wire
08.2023 - 12.2024
- Drove 25%+ revenue growth through multi-channel monetization strategies
- Collaborated with cross-functional teams to enhance creator acquisition and retention
- Supported public investment initiative via Wefunder to raise over $1 million in capital
Director Of Network Growth
Blue Wire
11.2022 - 08.2023
- Achieved 241% YoY podcast download growth and recruited 200+ new shows
- Launched ‘The Wire’, a sports betting sub-brand generating $500K+ in annual revenue
- Identified emerging creators on TikTok, Twitter, and YouTube for original content production
Content Manager
Blue Wire
04.2021 - 11.2022
- Led network content strategy including expansion into comedy, soccer, and betting verticals
- Analyzed performance data to drive vertical-specific growth strategies
Content Coordinator
Blue Wire
08.2020 - 04.2021
- Managed content quality control for 150+ podcasts and facilitated ad campaign execution
Production Assistant
Marquee Sports Network
02.2020 - 08.2020
- Edited highlights, interviews, and VOs for pre/post-game Cubs coverage
- Assisted in segment planning, rundown creation, and social media edits
Education
Bachelor of Science - Medill School of Journalism
Northwestern University
Evanston, IL 09.2016 - 12.2019
Skills
Business development
Revenue generation
Lead generation
Data analysis
Client relationship building
Written and verbal communication
CREATOR WORK
- Social Media Content Creator
- Run social media accounts on sports gambling (hedging_henry) across TikTok, X, and Instagram
- Amassed over 65K followers by engaging the audience with picks, information, and sports betting strategies
Timeline
Account Executive
Blue Wire
12.2024 - Current
Director of Emerging Partnerships
Blue Wire
08.2023 - 12.2024
Director Of Network Growth
Blue Wire
11.2022 - 08.2023
Content Manager
Blue Wire
04.2021 - 11.2022
Content Coordinator
Blue Wire
08.2020 - 04.2021
Production Assistant
Marquee Sports Network
02.2020 - 08.2020
Bachelor of Science - Medill School of Journalism
Northwestern University
09.2016 - 12.2019
Similar Profiles
Saiful Islam PatwarySaiful Islam Patwary
Mechanical Maintenance Assistant Foreman at Bakriya Wire Industries Ltd.(formerly Jeddah Wire)Mechanical Maintenance Assistant Foreman at Bakriya Wire Industries Ltd.(formerly Jeddah Wire)
Nadya KumarNadya Kumar
Intern at Wire & Wire ProductsIntern at Wire & Wire Products
Eugenio SalazarEugenio Salazar
Armor Operator at Cerro WireArmor Operator at Cerro Wire
Norman Trotter IVNorman Trotter IV
Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)
Joyce JohnsonJoyce Johnson
Office Aide at The Alex House ProjectOffice Aide at The Alex House Project