Henry Watkins
Lynchburg,VA
Summary
Accomplished Admissions/Marketing Director with a proven track record at Liberty Ridge Health & Rehab, enhancing enrollment rates through strategic recruitment initiatives and CRM management. Skilled in Salesforce Administration and influencer marketing, adept at fostering relationships and optimizing conversion rates. Demonstrates exceptional leadership and communication, ensuring seamless coordination across teams and with prospective families.
Overview
29
29
years of professional experience
Work History
Admissions/Marketing Director
Liberty Ridge Health & Rehab
02.2013 - Current
- Evaluated and recommended improvements to marketing materials, ensuring consistent messaging across all channels.
- Implemented a robust follow-up system for accepted applicants, providing guidance on next steps in the enrollment process and maintaining their interest until matriculation.
- Conducted market research to identify trends and inform strategic plans for long-term enrollment growth.
- Provided guidance to admissions staff on best practices for assessing applicant qualifications and making informed decisions regarding acceptance into programs.
Hospital Liaison
HCR ManorCare
01.2010 - 05.2012
- Contributed to improved clinical outcomes by facilitating effective communication between treating physicians, specialists, and other healthcare professionals involved in patient care.
- Played a crucial role in reducing length-of-stay metrics through proactive intervention strategies aimed at preventing avoidable delays in care delivery or discharge processes.
- Communicated with family, pharmacies, hospice care, discharge planners, and other professionals to complete seamless transitions.
- Worked with hospitals and facilities to outline discharge plans.
Director of Admissions
Riverside Health & Rehabilitation Center
02.2003 - 03.2008
- Conducted regular evaluation of admission policies and procedures, making necessary adjustments to maintain alignment with institutional objectives.
- Served as primary contact for coordination of application screening and tracking, visit and interview arrangement and marketing communications.
- Increased enrollment rates by developing and implementing strategic recruitment initiatives.
- Served as a liaison between prospective students, families, faculty, and administration throughout the admissions process, facilitating seamless communication among all parties involved.
Transition Team Leader
HealthSouth Rehabilitation Corporate
08.1995 - 09.2002
- Supervised team members to confirm compliance with set procedures and quality requirements.
- Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
- Built strong relationships with customers through positive attitude and attentive response.
- Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
Education
General Medicine
US Navy Hospital Corps School
Great Lakes, IL01.1984
Skills
Salesforce Administration
CRM Management
Conversion Optimization
Influencer Marketing
Timeline
Admissions/Marketing Director
Liberty Ridge Health & Rehab
02.2013 - Current
Hospital Liaison
HCR ManorCare
01.2010 - 05.2012
Director of Admissions
Riverside Health & Rehabilitation Center
02.2003 - 03.2008
Transition Team Leader
HealthSouth Rehabilitation Corporate
08.1995 - 09.2002
General Medicine
US Navy Hospital Corps School
Similar Profiles
Kimberly DarrisawKimberly Darrisaw
Medical Records Director at Forest Ridge Health and RehabMedical Records Director at Forest Ridge Health and Rehab
David McCrayDavid McCray
Campus Administrator at North Ridge Health And RehabCampus Administrator at North Ridge Health And Rehab
Julie ImbrognoJulie Imbrogno
LPN Unit Manager at Diamond Ridge Health And Rehab CenterLPN Unit Manager at Diamond Ridge Health And Rehab Center
Whitney JonesWhitney Jones
Direct Support Professional Caregiver at Rivers HealthDirect Support Professional Caregiver at Rivers Health
Celeste NobleCeleste Noble
Teacher Assistant at First Presbyterian Church Weekday SchoolTeacher Assistant at First Presbyterian Church Weekday School