James (Andy) Anderton Jr
Knoxville,Tennessee
Summary
Highly motivated sales representative and market manager offering 17+ years of beverage sales experience along with creative marketing expertise on both the distributor and supplier levels. I am proud of my 30 years of media, hospitality, and beverage industry connections within the Knoxville primary market and Southeast.
Overview
26
26
years of professional experience
Work History
East Tennessee Market Representative
Terrapin Beer Co. / Molson Coors Beverage Company
Knoxville, Tennessee
10.2016 - 11.2023
- Managed 40-60K CE of Terrapin sales annually in territories for distributor partners.
- Primary point of contact for distributor relations with Eagle, Cherokee, Holston, and Lipman Brothers over the course of my 6 years.
- Took Terrapin from a lower top 10 brand to a top 3 brand with Eagle and Cherokee's craft portfolio, based on CE volume and points of distribution.
- Worked with Terrapin's Sales Analyst and distributor Supply Chain Coordinators on projecting and editing monthly orders.
- Developed and tracked monthly sales incentives for on and off premise distributor reps and managers.
- Responsible for over 300 events including samplings, tap takeovers, original promotions, tailgates, distributor incentive trips, and festival activations.
On Premise Sales Representative
Eagle Distributing Company
Knoxville, Tennessee
08.2006 - 10.2017
- Over 100 account calls weekly, including bars, restaurants, and package liquor stores.
- Executed weekly sales orders for accounts, and increased business within Eagle's 25-40 craft beer and liquor portfoilios.
- Responsible for quality control within accounts by monitoring BBDs, product rotation, and draft line cleaning schedules.
- Consistently met monthly sales goals, and was a leader in individual sales incentive results.
- Maintained positive relationships with key accounts by conducting sales reviews, samplings, staff trainings, draft system troubleshooting, and updates on the latest market and industry trends.
- Created fun and unique features and promotional events to drive sales and increase positive customer relations.
Insurance Sales Representative
Reserve National Insurance Company
Knoxville, Tennessee
2005 - 2006
Promotions Director, WIMZ FM
South Central Radio Group
Knoxville, Tennessee
1998 - 2004
Education
Bachelor of Science - Broadcasting - College of Communications
The University of Tennessee - Knoxville
Knoxville, TN1998
High School Diploma -
Montgomery Bell Academy
Nashville, TennesseeSkills
- Cicerone Certified Beer Server
- Salesforce, Margin Miner, VIP, and KARMA
- Office, Teams, Excel, Power Point
- Strong Creativity and Communication
- Display planning and merchandising
- Fundraising and Charity Campaign Executions
Timeline
East Tennessee Market Representative
Terrapin Beer Co. / Molson Coors Beverage Company
10.2016 - 11.2023
On Premise Sales Representative
Eagle Distributing Company
08.2006 - 10.2017
Insurance Sales Representative
Reserve National Insurance Company
2005 - 2006
Promotions Director, WIMZ FM
South Central Radio Group
1998 - 2004
Bachelor of Science - Broadcasting - College of Communications
The University of Tennessee - Knoxville
High School Diploma -
Montgomery Bell Academy
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