Holden Mathis
Asheville
Summary
With a background in journalism and a strong interest in debate and discussion, I have applied my skills in organization, design, and product management to the field of digital marketing. My experience spans creative direction, production management, content writing, event and studio photography, web content management and data infrastructure. This diverse background has made me a versatile professional and a passionate advocate for the importance of a strong digital presence. I excel in attention to detail, prioritizing content, and adapting to new environments and workflows. As a valuable team member, I am dedicated to enhancing the digital footprint of both large and small organizations and leading a team in ensuring content best practices are executed upon.
Overview
8
8
years of professional experience
Work History
Senior Digital Content Specialist
Regal Rexnord
03.2022 - Current
- Facilitated Scrum framework – sprint planning, backlog grooming, daily scrums, sprint reviews, and sprint retrospectives.
- Developed training materials for internal stakeholders on best practices in digital content creation, empowering team members to contribute effectively to company-wide initiatives.
- Collaborated with Product Owners to refine requirements and ensure alignment with business goals.
- Collaborated with cross-functional teams to develop engaging multimedia campaigns that drove brand awareness and customer loyalty.
- Strengthened content through proofreading and editing.
- Tested and debugged site updates and prevented functional flaws from impacting public visitors.
- Provided ongoing support for end-users by addressing technical inquiries in a timely manner.
- Collaborated with marketing teams to develop engaging landing pages for targeted campaigns.
Digital Content Specialist & Acting DCX Manager
Regal Rexnord
06.2021 - 03.2022
- Orchestrated website rebranding during acquisition of competitor, expanding company's market dominance.
- Managed content updates, ensuring accurate information and consistent branding across all pages.
- Proved successful working within tight deadlines and a fast-paced environment.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Performed keyword research to optimize content for SEO.
Co-Founder
Heatseeker Digital
10.2019 - 06.2023
- Establish a small, fast-paced approach to implementing creative marketing strategies and visual storytelling works for your business, whatever it may be.
- Oversaw production design elements like set construction, costumes, props, lighting, and sound design to ensure cohesive visual storytelling.
- Managed inventory of photography equipment, props, and supplies to maintain optimal levels for efficient operations.
- Increased repeat business by building strong relationships with clients and providing exceptional customer service throughout the event photography process.
- Followed work specifications to obtain needed photography.
- Organized material to research and complete writing tasks.
Photography Assistant
Kessler Photography
07.2019 - 03.2022
- Organized studio by putting away equipment and filing paperwork.
- Set up lighting, prepared sweeps and organized area for photography sessions.
- Planned and prepared for on-location and studio shoots.
- Supported photography and video shoots by helping with equipment setup.
Sustainability Advocate/Bike Mechanic - Department of Sustainability
University of Cincinnati
07.2017 - 11.2019
- Ran UC's student-led non-profit bike shop space on the Clifton campus
- Managed and analyzed metrics for the university's Bearcat BikeShare rental program and general repairs for delivery to the university's monthly PACES (Presidential Advisory Council for Environmental Sustainability) meetings
- Planned curriculum and hosted seminars to educate students, faculty and staff on bicycle commuting, repair, culture and safety
Photography & Digital Media Intern
Cincinnati CityBeat
05.2019 - 08.2019
- Shooting, editing, and publishing photography for several events, businesses, and individuals being reported on by the publication.
- Managing information on the publication's Wordpress website and compiling information, images, and write-ups to publish for their web galleries and articles.
Education
Bachelor's degree - Journalism
University of Cincinnati
01.2019
Minor - Political Science and Government
University of Cincinnati
01.2019
Certificate - Legal Studies, General
University of Cincinnati
01.2019
Skills
- Scrum Owernship
- Digital Marketing
- Sitecore Administration
- Agile Methodologies
- Content strategy development
- Team leadership
- Strategic partnerships
- Verbal and written communication
- Customer relations
- Adobe creative suite
Websites
Current Company
Regal Rexnord
Current Position
Senior Digital Content Specialist
Timeline
Senior Digital Content Specialist
Regal Rexnord
03.2022 - Current
Digital Content Specialist & Acting DCX Manager
Regal Rexnord
06.2021 - 03.2022
Co-Founder
Heatseeker Digital
10.2019 - 06.2023
Photography Assistant
Kessler Photography
07.2019 - 03.2022
Photography & Digital Media Intern
Cincinnati CityBeat
05.2019 - 08.2019
Sustainability Advocate/Bike Mechanic - Department of Sustainability
University of Cincinnati
07.2017 - 11.2019
Minor - Political Science and Government
University of Cincinnati
Certificate - Legal Studies, General
University of Cincinnati
Bachelor's degree - Journalism
University of Cincinnati
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