Hollie Berry
San Diego
Summary
Creative visionary, digital systems strategist, and wellness educator with over 15 years of experience blending administrative expertise, wellness education, marketing strategy, and digital operations. Known for building high-impact programs and businesses from the ground up, with a passion for empowering communities through technology, mindfulness, and accessible education. Brings a unique ability to streamline systems, elevate user experiences, and teach with both empathy and clarity. Seeking to contribute meaningfully to the La Jolla Community Center while expanding innovative wellness and tech programs for seniors.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Wellness Coach, Yoga Instructor & Tech Mentor
Inner Glow Yoga Flow
01.2023 - Current
- Launched a dynamic wellness and coaching practice combining mindful movement, behavior change, and digital empowerment for adults and seniors.
- Teach weekly yoga classes to students aged 30–85+ with a strong focus on breathwork, posture correction, nervous system regulation, and injury prevention.
- Provide virtual coaching and productivity support for neurodivergent professionals and creatives seeking structure and tech fluency.
- Developed 1:1 and group programs, including digital accountability, wellness habit-building, and beginner tech guidance.
- Built and manage all branded content, course material, email automation, and social media platforms.
- Currently completing NBHWC certification, integrating national standards in motivational interviewing and client-centered change strategies.
Owner & Lead Artist
Hollie Berry Beauty
03.2013 - Current
- Founded a boutique beauty business with a loyal clientele ranging from local brides to national media such as CNN, Adidas, Sony, and the Jim Rome show.
- Delivered hair and makeup services for 500+ weddings and shoots while maintaining a 5-star reputation for calm, timely, and editorial-quality execution.
- Built all internal systems, including custom workflows for booking, payment, and communication.
- Created and taught personalized lessons to clients, empowering them to understand and elevate their own beauty routines.
Founder, Educator & Digital Systems Strategist
Alchemy Beauty Academy
03.2019 - 12.2023
- Built a boutique holistic education brand from the ground up, combining business development, beauty education, and wellness integration.
- Designed curriculum covering entrepreneurship, client experience, energetic alignment, and foundational business systems for creatives.
- Provided personalized mentorship in business systems, marketing strategy, and tech fluency to aspiring entrepreneurs and artists.
- Led all tech, marketing, and operational functions: CRM systems, website building, POS systems, scheduling automation, online student portals, and social media strategy.
- Featured in Discover Magazine for innovation in education and holistic career mentorship.
Office Supervisor /Administrative Legal Assistant
ABC Legal Services
01.2008 - 12.2015
- Oversaw operations for a high-volume legal services office, managing staff, streamlining workflows, and ensuring high standards of compliance and documentation.
- Supported top-tier accounts while training employees on internal systems, OSHA policies, and process efficiency.
- Created tools and internal documentation that improved office-wide communication and accountability.
Education
Bachelor of Science - Entrepreneurship
Chapman University
Orange, CA05-2008
Certificate of Achievement - NBHWC Health & Wellness Coach Certification
San Diego Mesa College
San Diego, CA01-2025
Skills
- Administrative Operations Reception & Front Desk Management
- Community Engagement Event & Calendar Coordination
- Social Media Strategy Content Creation Canva Video Editing
- CRM Management (Dubsado, Calendly, Mailchimp) Automation & Workflow Design
- Website Development (Wix, Carrd, Kajabi, Squarespace, Substack) Basic SEO
- Teaching & Public Speaking Curriculum Development Senior & Adult Education
- Tech Training & Digital Literacy Project Management Client Experience Optimization
Accomplishments
- Featured in Discover Magazine and SDVoyager for innovative leadership
- Client/media list includes CNN, Adidas, MSNBC, Sony, iHeartRadio, Fox News, Jazzercise and more.
- Known for integrating wellness, education, and technology in ways that transform lives
- Trusted La Jolla Community Center instructor and rising leader in senior wellness programming
Certification
Certified Yoga Instructor, 200-Hour
Timeline
Wellness Coach, Yoga Instructor & Tech Mentor
Inner Glow Yoga Flow
01.2023 - Current
Founder, Educator & Digital Systems Strategist
Alchemy Beauty Academy
03.2019 - 12.2023
Owner & Lead Artist
Hollie Berry Beauty
03.2013 - Current
Office Supervisor /Administrative Legal Assistant
ABC Legal Services
01.2008 - 12.2015
Bachelor of Science - Entrepreneurship
Chapman University
Certificate of Achievement - NBHWC Health & Wellness Coach Certification
San Diego Mesa College
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