Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Hollie Morales

Salt Lake City,UT

Summary

With over 30 years of professional experience, my mission is to integrate cutting-edge science with customer-centric solutions. My core competencies include Direct and B2B Sales, Customer Relations Management, Laboratory and Clinical Research, and Tailoring Solutions for individual client/patient needs. At Purple, my role transcends sales – it’s about improving lives and ensuring our products genuinely make a difference. My previous tenure as an Academic in Human Biology, Molecular Biology, and Physiology where I focused on discovering and developing Innovative Solutions to cure brain cancer outside of SOC radiation and chemotherapy, along with roles in Tech Sales and Support at Dell Computer and Verigy, Clinical Research at Velocity and Huntsman Cancer Institute, and B2B Sales at Adesa have been pivotal in my career, grounding customer interactions and solutions in robust scientific knowledge and a deep commitment to enhance well-being.

Overview

28
28
years of professional experience

Work History

Inside Sales Representative

Purple Innovations
10.2021 - Current

At Purple Innovations I engage directly with clients, utilizing my expertise to provide personalized recommendations for our Gel Flex Grid product to solve or greatly reduce their chronic pain and other sleep and comfort challenges. This role requires a delicate balance of empathy, scientific understanding of our cutting edge technology, as well as human anatomy and physiology. A few highlights include:

  • Increased sales revenue by building strong relationships with clients and providing insightful product recommendations,
  • Determined needs, delivered solutions, and overcame objections through consultative selling skills.
  • Enhanced customer satisfaction through attentive service, addressing concerns promptly, and offering tailored solutions.
  • Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
  • Monitored competitor activities closely, adjusting approaches accordingly to maintain a competitive edge in the market.
  • Exceeded monthly quotas consistently by employing persuasive sales techniques and leveraging in-depth product knowledge.
  • Streamlined sales process efficiency by maintaining accurate records of client interactions in CRM systems, ensuring seamless followup.

Clinical Research Coordinator

Velocity Clinical Research
08.2020 - 11.2020

As a member of the research team at Velocity Clinical Research, I helped facilitate the Phase 3 Clinical Trials for a variety of studies, including all four COVID-19 vaccines. By insuring strict adherence to protocols, proper reporting of data and collaboration with my fellows, we were able to bring the necessary treatments to the entire world in an unprecedented amount of time.

  • Collaborated with clinical staff and other healthcare professionals to support clinical trial data accuracy.
  • Coordinated and monitored clinical trial activities to support timely and accurate completion of studies.
  • Worked with principal investigator and sponsors to facilitate daily trial activities and comply with research protocols.

PhD Student, Molecular Biology

University of Utah
01.2019 - 01.2021
  • In my role as a PhD Student at the U of U, I conducted cutting-edge research in the fields of Neuro-Oncology, Immunology and Biomedical Engineering. Utilizing mouse models, live cell cultures and blood samples, I collaborated with a team to conduct experiments, analyze data and presented our finding in Neuro-Oncology at prestigious conferences. Through this experience I developed valuable skills in data analysis, experimental design and scientific writing.

Research Assistant

Department of Population Health Science
01.2019 - 05.2019

Assisted the Primary Investigator with data collection and interpretation, recruited new study participants, oversaw medical students' course progress as a teaching assistant and coordinated guest physician lectures.

Intern Research Assistant, Department of Neuro-Oncology

Huntsman Cancer Institute
07.2017 - 05.2019

Certified Nursing Assistant

Rocky Mountain Care
01.2017 - 08.2017

As part of my preparation for future academic goals, I obtained hands on patient experience as a Certified Nursing Assistant.

Sales Support Specialist /Training Coordinator

Verigy, Inc.
01.2006 - 01.2008
  • Collaborated with department managers to design customized training plans aligned with organizational goals.
  • Boosted sales performance by providing timely and efficient support to the sales team.
  • Collaborated with vendor development and support staff to resolve various issues impacting sales activities.
  • Coordinated logistics for training events, including scheduling facilities, securing necessary equipment, and managing participant registration.
  • Reduced training costs by negotiating with external vendors for high-quality, cost-effective training materials and resources.
  • Assisted in the development of custom solutions for clients'' unique needs through active participation in brainstorming sessions with the sales team.

Inside Sales Agent

Dell Computer
01.1997 - 03.2004
  • Met or exceeded sales targets and quotas to contribute to overall sales goals and revenue of company.
  • Developed strong client relationships through effective communication and personalized sales approaches.
  • Supported fellow team members during peak times or absences, maintaining seamless operations within the department.
  • Negotiated prices and terms of sales with potential customers to reach mutually beneficial agreement.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Collaborated with outside sales representatives, marketing and other departments to generate leads and close sales.
  • Executive Assistant to VP of Marketing, Product Development & Strategic Planning / Corporate Event Coordinator from 1997-2002
  • Enhanced sales team performance by collaborating on strategic initiatives and sharing industry insights.

Education

PhD - Molecular Biology

University of Utah
SLC, UT
01.2021

Bachelor of Science - Biology, Human Anatomy & Physiology, And Chemistry

University of Utah
SLC, UT
05-2019

Bachelor of Science - Neuroscience And Healthcare Communication

University of Texas
Austin, TX
01.2017

A.S. - General Science

Austin Community College
Austin, TX
01.2016

Skills

  • Complex Problem-solving
  • Medical industry expertise
  • Closing sales
  • Revenue generation
  • Time management
  • Customer relationship building
  • Network development
  • Customer retention
  • Value-based selling
  • B2B and B2C sales
  • Field sales
  • Device sales

Interests

  • Fitness
  • Organic Gardening
  • Snow-skiing
  • Cooking
  • Interior Design
  • Hiking
  • Hosting Friends and Family

Timeline

Inside Sales Representative

Purple Innovations
10.2021 - Current

Clinical Research Coordinator

Velocity Clinical Research
08.2020 - 11.2020

PhD Student, Molecular Biology

University of Utah
01.2019 - 01.2021

Research Assistant

Department of Population Health Science
01.2019 - 05.2019

Intern Research Assistant, Department of Neuro-Oncology

Huntsman Cancer Institute
07.2017 - 05.2019

Certified Nursing Assistant

Rocky Mountain Care
01.2017 - 08.2017

Sales Support Specialist /Training Coordinator

Verigy, Inc.
01.2006 - 01.2008

Inside Sales Agent

Dell Computer
01.1997 - 03.2004

PhD - Molecular Biology

University of Utah

Bachelor of Science - Biology, Human Anatomy & Physiology, And Chemistry

University of Utah

Bachelor of Science - Neuroscience And Healthcare Communication

University of Texas

A.S. - General Science

Austin Community College
Hollie Morales