Hollie Rasmussen
Redmond,WA
Summary
Dynamic and results-oriented Marketing Manager specializing in event planning, employee engagement, and cross-functional team leadership. Proven track record in developing strategic initiatives, driving measurable results, and executing high-impact events. Recognized in exceptional stakeholder engagement, operational excellence, and innovative event planning.
Overview
8
8
years of professional experience
Work History
Marketing Manager, Engagement & Events
Compass Group at Microsoft
11.2023 - Current
- Designed and delivered campus-wide engagement initiatives, enhancing employee satisfaction and collaboration.
- Orchestrated high-profile evens for local and global partners, successfully launching the new East Campus location.
- Optimized event budgets, balancing fiscal responsibility with high-quality outcomes.
- Partnered with Microsoft leadership and Employee Resource Groups to develop inclusive, impactful programming aligned with organizational goals.
- Received recognition for fostering collaboration across teams and delivering innovative, high-value experiences.
Operations Manager, Member Experience
Panasonic
12.2021 - 08.2023
- Implemented communication and retention strategies that boosted member engagement by 30%.
- Defined and monitored key performance indicators, enhancing service delivery in a fast-paced start up environment.
- Managed cross-functional projects to streamline operations and improve member experience quality.
- Built and led a high-performing team, ensuring continuous development and excellence in customer support.
Senior Events Manager
JLL, Jones Lang LaSalle
03.2020 - 12.2020
- Strategically directed the full lifecycle of corporate events, aligning with brand identity and engagement goals.
- Elevated client satisfaction by implementing innovative departmental processes and data-driven solutions.
- Managed multiple high-profile projects in a fully remote environment, achieving measurable success in marketing and operational objectives.
- Analyzed event metrics to deliver actionable recommendations for future programming and improved ROI.
Senior Event Manager
Marriott International, Inc.
03.2019 - 03.2020
- Directed all aspects of complex events, from initial planning to flawless execution, while consistently achieving revenue targets and delivering exceptional guest experiences.
- Oversaw monthly and quarterly departmental revenue forecasting, driving profitability through data-driven decision making and strategic planning.
- Built and maintained strong relationships with key stakeholders, clients, and external vendors to ensure seamless coordination and successful execution of event strategies.
- Demonstrated exceptional leadership by managing talent selection, training, and performance evaluations, cultivating a high-performing and collaborative team.
Senior Catering Sales Manager
Marriott International
06.2018 - 03.2019
- Exceeded revenue targets by securing new catering business through strategic sales strategies.
- Expanded brand visibility and engagement by attending trade shows and industry events.
- Collaborated with key departments to ensure successful execution of events and delivering high level service expectations.
- Built strong client relationships enhancing retention and repeat business.
Senior Meeting & Event Manager
Marriott International
11.2016 - 06.2018
- Established and directed the Catering & Events department from the ground up, assembling high-performing teams and developing effective processes tailored to the needs of the property.
- Developed systems to streamline lead distribution, enhancing team productivity and client satisfaction.
- Partnered with leadership to align sales, marketing, and service standards with brand goals.
- Consistently met financial targets while delivering exceptional customer experiences.
Skills
- Event Strategy & Planning
- Cross-Functional Team Leadership
- Budget Management
- Innovative Problem-Solving
- Detail Oriented
- Strategic Thinking
- Project Management
- Building & Maintaining Relationships
Timeline
Marketing Manager, Engagement & Events
Compass Group at Microsoft
11.2023 - Current
Operations Manager, Member Experience
Panasonic
12.2021 - 08.2023
Senior Events Manager
JLL, Jones Lang LaSalle
03.2020 - 12.2020
Senior Event Manager
Marriott International, Inc.
03.2019 - 03.2020
Senior Catering Sales Manager
Marriott International
06.2018 - 03.2019
Senior Meeting & Event Manager
Marriott International
11.2016 - 06.2018
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