Started company with an accelerated growth initiative to fuel business development and expand the company’s partner base in the State Government segment, with early wins capturing business with 5 States (Mississippi, Oregon, Hawaii, South Dakota & Colorado) and 3 Territories (Guam, American Samoa & Marianna Islands) (Redefined Position to Operating CMO in December, 2009 to capture all Marketing aspects across each vertical channels
Led & trained a team of 5 to handle all Marketing aspects of a fast evolving business.
Independent Regional Vice President
Arbonne International
04.2004 - 09.2009
Built, Trained and Led a team of 75 men and women across the US, from Virginia to Hawaii, selling pure, safe and beneficial consumer products through Events, both large & small, across the country
Created the vision for selling the products and developed and designed all sales and marketing collateral for my team
Designed many aggressive marketing/sales campaigns, including a nationwide advertising campaign targeting specific demographics, that my team could take to their individual marketplace and lead their teams with.
Stay At Home Mom
07.2000 - 04.2004
Marketing/Human Resources
Holding Point Companies
08.1997 - 07.2000
Held a key role advising Executive Team on the viability and profit potential of prospective business opportunities targeted for investment
Hired, developed and trained key personnel with a staff of 30
Expanded portfolio to include niche Internet companies, growing three start-ups into full-fledged internet companies with management infrastructure, business plans, and exit strategies in place
Was a part of the team that positioned the StationPoint property to facilitate Clear Channel’s efforts to bring 800 radio stations into the online channel, amassing the largest portfolio of radio stations in the U.S
Led website holdings to a Top 30 national ranking in page views
Revolutionized the online couponing marketplace and achieved the #1 market position nationwide through sales and marketing strategies
Created templating/tracking/authentication tools that enabled companies with little or no experience to establish a web presence
Planned all Events & Tradeshows in our industry throughout the country.
Sr Specialist, HRIS Business Process at American Airlines, American Airlines HDQSr Specialist, HRIS Business Process at American Airlines, American Airlines HDQ
Human Resources Sr. Specialist, Policy at American Airlines, American Airlines HDQHuman Resources Sr. Specialist, Policy at American Airlines, American Airlines HDQ
Director, Talent Acquisition & Development at Piedmont Airlines- American Airlines GroupDirector, Talent Acquisition & Development at Piedmont Airlines- American Airlines Group