ABEL HONIGSBLUM
Tampa,FL
Work Preference
Summary
Dynamic enterprise sales leader with over 20 years of experience in driving revenue growth and expanding market presence for AI-powered SaaS platforms across the United States and Latin America. I have a proven ability to lead and coach high-performing sales teams, effectively navigate complex sales cycles, and build strong relationships with key stakeholders. My expertise lies in translating advanced AI technologies, including multimodal AI and predictive analytics, into tangible business outcomes for enterprise customers. Known for my integrity and results-driven approach, I have established a solid reputation in LATAM markets.
Sales professional with strong track record in driving sales growth and team leadership. Known for ability to implement strategic initiatives that deliver results and foster collaborative environment. Reliable and adaptable, excelling in dynamic and fast-paced settings to meet evolving business needs.
Overview
20
20
years of professional experience
Work History
Vice President of Sales | US & LATAM
TARS TECHNOLOGY
Tampa, Florida
08.2025 - Current
- Spearhead global sales strategy for an AI-driven social intelligence platform, leveraging multimodal AI to deliver actionable customer insights.
- Collaborate with enterprise clients to translate complex AI capabilities into clear business use cases and measurable outcomes.
- Serve as the senior deal leader in complex sales opportunities, guiding Account Executives through discovery, solution design, and executive presentations.
- Developed foundational sales motions and messaging that contributed to a multi-million-dollar pipeline across the US and LATAM.
- Work closely with Product and Engineering teams to align customer feedback with the AI roadmap and go-to-market strategies.
- Mentor sales contributors through live deal reviews and outcome-based selling frameworks, fostering a culture of success.
- Boosted profitability 250% by developing Go To Market Strategy-person leadership team, communicating expectations, and leveraging company's resources.
Sales Director (Hands-On Leadership Role)
AUSUMA
Tampa, FL
10.2023 - 06.2025
- Founded and led a consultancy focused on helping international software companies expand into Latin America.
- Successfully sold and positioned an AI-generated ERP platform, showcasing how AI-driven automation enhances operational efficiency and decision-making.
- Managed both sales leadership and individual contributor roles, overseeing prospecting, demos, negotiations, and closing deals.
- Built and maintained enterprise pipelines across Brazil and Spanish-speaking LATAM, navigating six- and seven-figure deal cycles.
- Coached client-side sales teams on executing enterprise sales strategies and articulating AI value propositions.
- Developed partner ecosystems and regional pipelines, enhancing market penetration across LATAM.
- Managed and motivated sales team to increase revenue 110% in 12 months for a startup up with zero revenue.
Head of Sales & Alliances LATAM
ZIXI
Miami, Florida
10.2021 - 06.2023
- Led strategic sales initiatives across LATAM for a cloud-based video and network delivery platform.
- Positioned AI-driven predictive analytics to help clients anticipate and prevent network outages, enhancing service reliability.
- Managed complex, multi-stakeholder sales cycles, aligning technical capabilities with customer business outcomes and SLAs.
- Acted as a regional overlay sales leader, collaborating with global Account Executives to drive seven-figure enterprise opportunities.
- Consistently achieved quota performance in a highly matrixed, global sales organization.
- Analyzed market trends to identify opportunities for product positioning and growth.
- Collaborated with cross-functional teams to align sales initiatives with organizational goals.
- Established key partnerships that expanded client base and increased brand visibility.
- Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.
- Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.
General Manager LATAM (Sales-Focused Leadership Role)
PENTHERA
Miami, FL
01.2021 - 10.2021
- Directed sales and customer growth strategies across LATAM for a SaaS engagement platform.
- Assisted enterprise customers in leveraging data and automation to enhance digital engagement and customer experience.
- Collaborated cross-functionally with Product, Marketing, and Customer Success teams to accelerate adoption and expansion.
- Directed operational strategies to enhance efficiency and drive business growth.
- Developed comprehensive training programs to elevate staff performance and engagement.
Founder & Managing Director
GRUPO MAKALEXA
São Paulo, Brazil
10.2016 - 10.2019
- Established and scaled a consulting business focused on OTT orchestration and platform integration.
- Built and led a team of nine across sales, technical delivery, and customer support functions.
- Drove enterprise sales efforts and maintained strong partner relationships across Brazil and LATAM.
- Recognized for hands-on leadership and maintaining long-term executive relationships through trusted advisory selling.
- Established strategic vision and direction for GRUPO MAKALEXA, driving company growth and innovation.
- Led cross-functional teams to execute business initiatives, enhancing operational efficiency and project outcomes.
- Developed and implemented comprehensive marketing strategies, significantly increasing brand visibility and market penetration.
- Cultivated partnerships with stakeholders, fostering collaboration to achieve organizational objectives and community engagement.
- Oversaw financial planning and budgeting processes, ensuring alignment with strategic goals and resource allocation.
- Analyzed industry trends to inform product development, positioning GRUPO MAKALEXA competitively in the marketplace.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
Director of Sales LATAM (IC & Team Leadership Role)
HAIVISION
Atlanta, GA
02.2015 - 10.2016
- Managed enterprise and mid-market SaaS sales across LATAM, handling complex deal cycles with telecom, media, and enterprise customers.
- Positioned AI-enabled video intelligence capabilities to support critical workflows and service reliability.
- Collaborated with Sales Engineering and Product teams for proof-of-concepts and executive-level solution reviews.
- Supported regional sales contributors with deal strategy and executive engagement coaching.
Director Channel Sales – LATAM
OOYALA
Atlanta, GA
05.2013 - 12.2014
- Drove new logo acquisition and expansion across LATAM for a SaaS video analytics platform.
- Sold analytics-driven insights to optimize content performance and user engagement.
- Managed full-cycle sales motions, building trusted relationships through consultative selling.
- Led cross-functional teams to enhance product delivery and operational efficiency.
- Developed strategic initiatives to improve customer engagement and retention.
- Mentored team members, fostering professional development and knowledge sharing.
- Established performance metrics to evaluate project success and team effectiveness.
Education
Bachelor of Business Administration -
University of Texas At Austin
Austin05.1995
High School Diploma -
Marine Military Academy
Texas05.1991
Skills
- Enterprise & Strategic SaaS Sales
- AI-Powered Customer Experience & Orchestration
- Consultative Selling & Solution-Based Strategies
- Complex Sales Cycle Management
- Cross-Functional Collaboration
- Executive-Level Engagement & Relationship Building
- Sales Coaching & Team Development
- CRM & Revenue Discipline (Salesforce)
- Enterprise Sales
- AI Solutions
- SaaS
- Digital Transformation
- LATAM
- US Enterprise
- Deal closing
- Industry expertise
- Sales pipeline management
- Revenue generation
- Sales reporting
- Sales presentations
- Channel partnerships
- Product positioning
- Sales strategy execution
- CRM management
- Sales funnel optimization
- Territory management
- Sales quota achievement
- Marketing alignment
- Sales KPI tracking
- Contract negotiations
- Networking
- Sales team leadership
- Closing techniques
- Pipeline management
- Prospecting skills
- Decision-making
- Relationship building
- Sales strategy
- New market penetration
- Sales expertise
- Market penetration strategies
- Strategic alliances
- Negotiation tactics
- Sales technology adoption
Accomplishments
- Supervised team of 10 staff members.
- Collaborated with team of Engineering in the development of Brazil Rollout.
- Achieved 110% Quota through effectively helping with Building out a new territory
- Achieved Company Rollout throughout Latin America by completing KPIs with accuracy and efficiency.
Languages
English
Spanish
Portuguese
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Keywords
- Enterprise Sales
- AI Solutions
- Consultative Selling
- SaaS
- Digital Transformation
- LATAM
- US Enterprise
Quote
If you really look closely, most overnight successes took a long time.
Steve Jobs
Software
Microsoft
Salesforcecom
Hubspot
Timeline
Vice President of Sales | US & LATAM
TARS TECHNOLOGY
08.2025 - Current
Sales Director (Hands-On Leadership Role)
AUSUMA
10.2023 - 06.2025
Head of Sales & Alliances LATAM
ZIXI
10.2021 - 06.2023
General Manager LATAM (Sales-Focused Leadership Role)
PENTHERA
01.2021 - 10.2021
Founder & Managing Director
GRUPO MAKALEXA
10.2016 - 10.2019
Director of Sales LATAM (IC & Team Leadership Role)
HAIVISION
02.2015 - 10.2016
Director Channel Sales – LATAM
OOYALA
05.2013 - 12.2014
Bachelor of Business Administration -
University of Texas At Austin
High School Diploma -
Marine Military Academy