Summary
Overview
Work History
Education
Skills
Residence Registration
Employment Start Date
Accomplishments
Greenland Start Date
Personal Information
Timeline
Generic
Hu Baoyan

Hu Baoyan

Hefei,Anhui

Summary

Results-oriented Real Estate Marketing Executive with extensive experience in leading diverse projects across residential, luxury, commercial, office, and mixed-use developments. Achieved over RMB 65 billion in sales and RMB 56 billion in cash collections through effective marketing strategies and team leadership. Focused on delivering market-leading projects while enhancing organizational development and performance management.

Overview

20
20
years of professional experience

Work History

Assistant General Manager & Director of Marketing

Central China Business Division, Greenland Group
Wuhan, Hubei
01.2025 - Current
  • Directed Marketing Department and Asset Management Company, driving annual sales of RMB 5.36 billion and cash collections of RMB 2.87 billion. Achieved annual sales of RMB 5.36 billion and cash collections of RMB 2.87 billion. From January to July 2026, achieved RMB 3.79 billion in sales and RMB 2.75 billion in cash collections, exceeding the mid-year targets under the annual budget. Facilitated RMB 650 million debt settlement through property offsets with China Construction Seventh Engineering Division and executed government property repurchase transactions totaling RMB 440 million in Jingzhou and Xianning.
  • Developed and implemented operational strategies to enhance service delivery.
  • Oversaw daily operations to ensure smooth workflow and team collaboration.
  • Coordinated staff training programs to improve employee performance and engagement.

Assistant General Manager & Director of Marketing

Central China Business Division, Greenland Group
Wuhan, Hubei
01.2024 - 12.2024
  • Oversaw marketing department and asset management company while serving as general manager of marketing department and Wuhan Second Regional Company. Led land-return initiatives for Tianhe International Convention & Exhibition Center, Changsha Gate, and Huangshi Greenland City. Achieved 34,700 sq. m. of commercial leasing in 2023 and projected 108,000 sq. m. for 2024.
  • Collaborated with management to develop strategic business plans.
  • Coordinated operational activities across multiple teams and departments.
  • Oversaw daily operations to ensure adherence to company policies.

Assistant General Manager & Director of Marketing

Central China Business Division, Greenland Group
Wuhan, Hubei
10.2021 - 12.2023
  • Oversaw marketing department, administration department, and Wuhan Second Regional Company; achieved 5th in sales performance and 4th in overall target achievement rate. Drove breakthrough growth for regional projects, including Guanggu Xinghehui, Qingling Metropolis, and Guanggu Central City. Led team to receive Group’s Outstanding Team Award for overcoming major challenges and shortlisted for Major Breakthrough Award.

Director of Marketing

Central China Business Division, Greenland Group
Wuhan, Hubei
02.2019 - 09.2021

Transferred to Greenland Group’s Central China Business Division and appointed General Manager of the Marketing Department. From 2019 to 2026, achieved over RMB 69 billion in contracted sales and RMB 59 billion in cash collections, built a high-quality customer base of 200,000+, and established a strong industry reputation and corporate-government partnership network.

From 2019 to 2022, as General Manager of Marketing Department, led project positioning, marketing strategy, sales execution, channel development, and customer operations, resulting in multiple top-selling projects:

  • Optics Valley Xinghehui: ranked No. 1 in Wuhan for three consecutive months, generating RMB 4.9 billion in sales and selling out in six months.
  • Wuhan Financial City: achieved RMB 8.5 billion in sales.
  • Haige Mansion: Ranked No. 2 in its submarket, with RMB 2.5 billion in sales.
  • Qingling Metropolis: RMB 2.2 billion in sales.
  • Tianhe International Convention & Exhibition Project: Ranked No. 1 in its submarket, with RMB 1.7 billion in sales.

Deputy Director of Marketing

Anhui Business Division, Greenland Group
Hefei, Anhui
01.2016 - 01.2019

Oversaw the Marketing & Product Development Center, Sales Management Center, and Hefei Company team operations, with key responsibilities covering human resources allocation, sales office standardization, leadership pipeline development for Project Directors and Sales Managers, business performance management, and professional training. Established a regional marketing management system that significantly enhanced organizational efficiency and team execution capabilities.

In 2017, oversaw the Channel Department and marketing operations in key markets, leading the sales and marketing of large-scale urban mixed-use developments including Hefei Greenland Center and Greenland Central Plaza, with a combined development scale exceeding 3 million sqm. Developed strong capabilities in regional marketing strategy, multi-project coordination, and large-scale project operations.

In 2018, promoted to Deputy Marketing Director of Greenland Group Anhui Business Division, becoming a key member of the regional marketing leadership team.

Deputy Director of Marketing Services

Anhui Business Division, Greenland Group
Hefei, Anhui
04.2006 - 12.2015

Progressed through roles including Management Trainee, Property Sales Consultant, Sales Manager, Assistant Marketing Director, and Deputy Marketing Director, building a comprehensive career path from frontline sales execution to regional marketing management.

Developed solid end-to-end real estate sales and marketing expertise across sales operations, performance management, team building, and target delivery, establishing a strong foundation in full-cycle project management.

Education

BBA - Business Administration

Xi'an Jiaotong University
Xi'an
06-2018

BBA - Accounting

Hefei University of Technology
Hefei
06-2006

Skills

  • Strategic planning
  • Sales planning
  • Market analysis
  • Operational strategy
  • Data-driven decision making
  • Financial modeling
  • Brand development

Residence Registration

Hefei, Anhui

Employment Start Date

04/2006

Accomplishments

  • 2026: Advanced Collective Award – “Real Estate Inventory Optimization & Sales Excellence Award” (First Half Special Performance Campaign)
  • 2024–2025: “Real Estate Inventory Optimization & Sales Excellence Award”, Central China Business Division
  • 2022: Outstanding Business Management Award, Central China Business Division
  • 2021: Outstanding Employee of Wuhan Real Estate Industry (2020–2021)
  • 2020: President’s Special Award; Distinguished Achievement Award, Greenland Central China Business Division; Top 100 Outstanding CMO – Influential Leader of the Year; Wuhan Real Estate Influential Person of the Year, 17th Annual Online Popularity Awards.
  • 2019: President’s Special Award – Marketing Excellence Award, Greenland Group; Outstanding Business Manager, Central China Business Division.
  • 2018: Best Contribution Award; Wuhan Real Estate Marketing & Planning Elite of the Year
  • 2017: 10-Year Distinguished Contribution Award, Greenland Anhui Business Division
  • 2016: Outstanding Case Award, Greenland Management Academy – Rui Power Leadership Development Program
  • 2015: Produced the inspirational short film The Bicycle Girl for the Business Division.
  • 2014: Outstanding Young Professional Award, Greenland Group
  • 2013–2015: Outstanding Business Manager, Greenland Group Business Division — awarded for three consecutive years.

Greenland Start Date

04/06

Personal Information

  • Date of Birth: 11/1984
  • Gender: Female
  • Marital Status: Married

Timeline

Assistant General Manager & Director of Marketing

Central China Business Division, Greenland Group
01.2025 - Current

Assistant General Manager & Director of Marketing

Central China Business Division, Greenland Group
01.2024 - 12.2024

Assistant General Manager & Director of Marketing

Central China Business Division, Greenland Group
10.2021 - 12.2023

Director of Marketing

Central China Business Division, Greenland Group
02.2019 - 09.2021

Deputy Director of Marketing

Anhui Business Division, Greenland Group
01.2016 - 01.2019

Deputy Director of Marketing Services

Anhui Business Division, Greenland Group
04.2006 - 12.2015

BBA - Business Administration

Xi'an Jiaotong University

BBA - Accounting

Hefei University of Technology
Hu Baoyan