

Results-oriented Real Estate Marketing Executive with extensive experience in leading diverse projects across residential, luxury, commercial, office, and mixed-use developments. Achieved over RMB 65 billion in sales and RMB 56 billion in cash collections through effective marketing strategies and team leadership. Focused on delivering market-leading projects while enhancing organizational development and performance management.
Transferred to Greenland Group’s Central China Business Division and appointed General Manager of the Marketing Department. From 2019 to 2026, achieved over RMB 69 billion in contracted sales and RMB 59 billion in cash collections, built a high-quality customer base of 200,000+, and established a strong industry reputation and corporate-government partnership network.
From 2019 to 2022, as General Manager of Marketing Department, led project positioning, marketing strategy, sales execution, channel development, and customer operations, resulting in multiple top-selling projects:
Oversaw the Marketing & Product Development Center, Sales Management Center, and Hefei Company team operations, with key responsibilities covering human resources allocation, sales office standardization, leadership pipeline development for Project Directors and Sales Managers, business performance management, and professional training. Established a regional marketing management system that significantly enhanced organizational efficiency and team execution capabilities.
In 2017, oversaw the Channel Department and marketing operations in key markets, leading the sales and marketing of large-scale urban mixed-use developments including Hefei Greenland Center and Greenland Central Plaza, with a combined development scale exceeding 3 million sqm. Developed strong capabilities in regional marketing strategy, multi-project coordination, and large-scale project operations.
In 2018, promoted to Deputy Marketing Director of Greenland Group Anhui Business Division, becoming a key member of the regional marketing leadership team.
Progressed through roles including Management Trainee, Property Sales Consultant, Sales Manager, Assistant Marketing Director, and Deputy Marketing Director, building a comprehensive career path from frontline sales execution to regional marketing management.
Developed solid end-to-end real estate sales and marketing expertise across sales operations, performance management, team building, and target delivery, establishing a strong foundation in full-cycle project management.
Hefei, Anhui
04/2006