HUGH BILLINGTON

Overview: Manage two of Amazon Advertising’s largest customers ($140M in annual media). Partner closely with customers to present media plans and growth opportunities that are aligned with their goals and respective markets. Exceed quarterly quota by an average of 117%, driving growth on both accounts.

Day to day:

• Present customers with data driven strategies outlining the required investment levels and tactics to meet their goals and drive e-commerce growth on Amazon
• Provide advertisers and agencies with product consulting and expertise for all Amazon ad products including Search, Display, Prime Video, Streaming TV, Online Video, Amazon Live, Audio, Twitch and Grocery
• Leverage data and reporting technologies such as Amazon Marketing Cloud backed by AWS Clean Rooms to understand the customer path to purchase and provide strategic pitches and upsells

Overview: Spearheaded the Data Discovery Desk within AWS Data Exchange (ADX) to help marketplace customers find and sell data products. Created an automated mechanism to match customer data interest with the appropriate provider which helped to achieve ~$25M in Total Contract Value

Day to day:

• Worked directly with customers to understand ADX usage patterns and friction points, provided a professional match-making service for providers and subscribers while researching & developing an automated solution
• Formally documented the Data Discovery Desk to support the case for new mechanisms to scale the service
• Worked with product and engineering to scope expanding the Data Discovery Desk into the core ADX offering

Overview: Managed CHEQ’s first enterprise accounts including Salesforce, Bank of America and Lyft. Established customer trust by presenting immediate ROI while driving product adoption and account growth.

Day to day:

• Built and presented data analyses using SQL, excel and powerpoint to showcase CHEQ’s ability to decrease invalid traffic on client websites
• Developed strong customer relationships through proactive engagement and communication; conducted routine account performance/executive reviews, product consulting and technical support
• Brought enterprise experience to a start up organization by building best practices and internal processes that better scaled the Customer Success team

Overview: Heavy focus on marketing technology, specifically email for large enterprise customers. Designed, developed and led projects & initiatives to increase channel performance and customer acquisition and retention across Oracle Marketing Cloud’s suite of products. Worked with clients on innovative new capabilities that enhanced UX and created more powerful ways to engage customers.

Day to day:

• Led teams across campaign services, strategy, product and creative to bring client projects to market
• Scoped and planned project work against development timelines, budgets and resources
• Partnered with clients and product teams to ensure strategic alignment and maximize product adoption
• Owned and organized account infrastructure - tools/systems, documentation and work processes