Hui "Katherine" Ling
San Diego,CA
Summary
The excellent understanding of Chinese and European solar energy and renewable energy storage markets came from the past 13 years of experience. I am familiar with the most mainstream types of solar panels (double-glass, bi-facial, half-cell photovoltaic modules, etc.)
· These years, as energy storage has become increasingly crucial for the sustainable use of solar energy, battery storage systems both on commercial and residential scales
· Those career experiences have endowed me with many connections with Chinese photovoltaic products and battery system suppliers, including many Chinese (currently also those from Cambodia, Malaysia, Thailand, and Vietnam) PV cells, modules, inverters, cables, and tracking and mounting systems due to my international business activities in European countries, China and the US.
· In my solar business history, I have gained extensive experience in every aspect of international trade. From negotiating purchasing orders to inspecting the manufacturing products in the factory on-site, monitoring the sea freight, customs clearance in Europe CIF or DDP, and after-sale services, I have a comprehensive understanding of the trade process.
· In my best year of business, I conducted an annual 78.6MW PV modules and related projects.
Overview
16
16
years of professional experience
Work History
Procurement & Marketing Director
SUNEU LLC
04.2021 - Current
- In charge of all related marketing jobs
- Responsible for communicating with photovoltaic suppliers to procure solar modules, inverters, and energy storage systems.
- Provided product information and resolved concerns to assist customers
- In charge of cooperating and coordinating with the person in the warehouse in Los Angeles to manage the storage and shipping of modules.
Regional Marketing Director
Poweroak Newener Co. Ltd
04.2020 - 04.2021
- Conducted staff meetings to relay general information or to address specific topics
- Met deadlines while maintaining high-quality deliverables
- Assisted with new hire orientation and employee training
- Collaborated with departmental leaders to establish organizational goals, strategic plans, and objectives
- Performed routine and scheduled maintenance services
- Provided product information and resolved concerns to assist customers.
Director of Operations
Tratek GmbH
09.2016 - 04.2020
- Operating and managing the company's daily business
- In charge of PV module distribution in Europe
- Managing the OEM brands of critical accounts
- Visit customers regularly and arrange annual purchasing and selling activities with key accounts.
- Taking care of warehouse stock in Amsterdam, Holland, Frankfurt, and Ulm in Germany
- Dealing with all the after-sales services, including compensation, reimbursement, and the exchange of products
- Assisting new customers, under the support of third-party professional inspection, to check the quality of our PV modules in the warehouse of European countries
- Negotiating with the manufacturers of PV modules, inverters, junction boxes, cables, tracking mounting systems, and other BOS components in China for our customers' orders.
Co-Founder & CEO
Sonnigeshaus GmbH
06.2013 - 06.2016
- Operating and managing the daily business of the company
- In charge of PV module distribution in Europe and managing the OEM brands of clients
- Visit the customers regularly and make annual purchasing and selling schedules with the key accounts
- Taking care of warehouse stock in Holland and Germany
- Responsible for all the after-sales services, including compensation, reimbursement, and exchange of products
- Expanding business and coordinating with third-party professional inspectors to ensure the quality of our PV modules in the warehouse of European countries for new clients' orders
- Negotiating with the manufacturers of photovoltaic modules, inverters, junction boxes, cables, tracking mounting systems, and other BOS components in China under our customers' contracts.
Senior Sales Manager
Tianwei New Energy Holdings Co., Ltd
09.2010 - 06.2013
- I sell PV modules in European countries, arrange each European solar energy exhibition, and manage excellent business relationships with key accounts.
- Proactively planned independent business trips kept rotations, and operated the daily business of the company's subsidiary in Germany, ensuring smooth operations and effective management.
- Coordinating with the company's logistics department to regularly check the company's inventory in Italy, Holland, Germany, etc
- Establishing a German subsidiary company of our mother company in China independently, coordinating with tax advisors, corporate lawyers, and all the relative German local government departments for the subsidiary's daily operation.
- Reporting bankruptcy due to the mismanagement of the board of directors.
VP of Operations
TD New Energy
03.2010 - 09.2010
- Arranging the orders of PV modules from customers in European countries
- Prepared various marketing materials for the company's products and services and arranged each procedure for the company's professional exhibition in European countries
- Training new sales and planning the whole schedule of the year's purchasing and selling activities for the company owner.
Shipping Specialist
Kühne + Nagel
09.2008 - 03.2009
- Arranging the delivery of components of vehicles (VW, BWM) made in Germany by air freight from Hannover, Germany, to Shanghai, China
- In charge of the account and audit monthly logistic costs
- Computed shipping, storage, and demurrage charges using computer and price lists.
Education
MBA - Full Time, granted fellowship -
The University of California - San Diego
La Jolla, CA07.2022
Bachelor of Science: Business Economics -
University of Applied Sciences in Emden/Leer
Emden, Germany06.2009
Master of Arts: Applied Linguistics -
Huazhong University of Science and Technology
Wuhan, China06.2004
Bachelor of Arts: English Education -
The Central China Normal University
Wuhan, China06.2001
Skills
- Communications Management
- Pricing Strategies
- Market Trends Analysis
- Product Promotion
- Complex Problem Solving
- Strategic Planning and Alignment
- Verbal and Written Communication
Languages
Chinese (Mandarin)
Native or Bilingual
German
Professional Working
English
Professional Working
Timeline
Procurement & Marketing Director
SUNEU LLC
04.2021 - Current
Regional Marketing Director
Poweroak Newener Co. Ltd
04.2020 - 04.2021
Director of Operations
Tratek GmbH
09.2016 - 04.2020
Co-Founder & CEO
Sonnigeshaus GmbH
06.2013 - 06.2016
Senior Sales Manager
Tianwei New Energy Holdings Co., Ltd
09.2010 - 06.2013
VP of Operations
TD New Energy
03.2010 - 09.2010
Shipping Specialist
Kühne + Nagel
09.2008 - 03.2009
MBA - Full Time, granted fellowship -
The University of California - San Diego
Bachelor of Science: Business Economics -
University of Applied Sciences in Emden/Leer
Master of Arts: Applied Linguistics -
Huazhong University of Science and Technology
Bachelor of Arts: English Education -
The Central China Normal University
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