Hyojin Kang

Market Research
• Conducted market research and competitor analysis for new and renewal projects

Product Development
• Coordinated with factories/vendors and managed development proposals
• Planned package design concepts aligned with product positioning
• Reviewed samples with beauticians & sales team and gathered feedback
• Finalized and approved samples, leading to mass production

Brand Launching
• Launched a global haircare brand in South Korea, managing full lifecycle from registration to sales
• Created product labels and developed brand guidelines with new USPs/positioning
• Managed documentation for import and registration, including trademarks and packaging evaluation

Product Development
• Led new product development and renewals, ensuring compliance with KFDA and global standards
• Developed samples/GWPs, managed package renewals, and collaborated with HQ R&D/regulatory teams

Marketing & Communication
• Researched market trends/consumer demand to shape marketing strategy and communications
• Managed domestic and international communications with vendors, suppliers, and internal teams
• Produced brand/product content, localized assets, and conducted competitor analysis to identify growth opportunities

Sales & Data Analysis
• Used sales data to improve forecasting, inventory planning, and demand alignment
• Managed purchase orders to maintain stock efficiency and avoid shortages/overstock

Customer Service & Product Inquiries
• Set guidelines for in-house and outsourced CS, developed inquiry master files, and compiled NC reports
• Provided responses to customer and product-related inquiries