Ian Woodward
Fallbrook,CA
Summary
Innovative and results-driven Senior Director of Product Development with over 14 years of experience in software development, UX/UI design, and leadership roles. Demonstrated ability to lead successful platform modernization, analytics integration, and UX experimentation projects. Skilled in managing cross-functional teams and contractors, with a strong focus on data-driven decision-making. Recognized for achieving multiple travel industry awards and playing a key role in securing major investments. Passionate about innovation and continuous improvement, brings strong communication skills and a proven ability to drive product strategy, manage complex projects, and achieve business objectives. Seeking a challenging leadership role to contribute to the success of a dynamic organization.
Overview
13
13
years of professional experience
Work History
Sr. Director of Product Development
Avoya Travel
San Marcos, CA
01.2019 - Current
- Played a major role in developing and implementing strategies to navigate the impact of the COVID-19 pandemic on the travel industry, contributing to efforts to address the challenges posed by the crisis.
- Led projects to drive revenue growth, including initiatives such as content enhancement, SEO improvements, and the introduction of new product types on the consumer site.
- Played a key role in strategic initiatives and partnerships, contributing to the company's growth and market positioning.
- Successfully restructured and rebuilt the product development team to align with the company's post-pandemic goals and growth strategies.
- Led a major ongoing initiative that connects travelers and travel agents, enhancing the booking experience and facilitating seamless interactions between users and agents.
Director of Product Development
Avoya Travel
San Marcos, CA
09.2017 - 01.2019
- Recruited and hired senior-level developers, enhancing team expertise and capacity for innovation, and established hierarchy of mentorship within the product department, fostering professional growth and knowledge sharing.
- Implemented yearly roadmap development and quarterly development plans, ensuring alignment with business goals and priorities.
- Led collaboration between creative department and product team to establish design system, enhancing design consistency and efficiency.
- Developed new version of consumer site with new front-end component library, leveraging design system to improve development efficiency and design cohesion (later used in several other products).
Product Development Manager
Avoya Travel
San Marcos, CA
11.2015 - 09.2017
- Established the product department within Avoya Travel, transitioning it from being under marketing or ecommerce to a more official departmental structure, and hired more developers.
- Began working with a new engineering contractor to expand our dev-ops and back-end capabilities.
- Helped establish the use of version control to improve code management and collaboration within the development team.
- Replaced the old front-end codebase with Vue and Nuxt, enhancing performance, scalability, and maintainability.
- Collaborated with Business Intelligence to build out more in-depth analytics capabilities, enabling data-driven decision-making and improving overall business insights.
Front-End Web Developer
Avoya Travel
San Marcos, CA
09.2013 - 11.2015
- Identified and addressed key gaps in user experience on Avoya's B2C website, leading to a more user-friendly and intuitive website.
- Led the replacement of the entire front-end with a new framework, collaborating with colleagues to implement advanced search and lead processing features.
- Demonstrated proficiency in design, front-end, and some back-end development, API integration, and dynamic front-end interface development.
- Led the integration of a UX experimentation platform (VWO) and ran regular experiments to enhance user experience and drive business growth.
- Consulted with other teams on technical challenges and needs, showcasing expertise and leadership in solving complex problems.
Front-End Web Developer
Lynch Interactive, Inc
Carlsbad, CA
12.2012 - 01.2014
- Collaborated with the owner, clients, and a back-end developer to design and develop e-commerce websites for various industries.
- Demonstrated proficiency in web design and front-end development, honing skills that became foundational to my career.
- Managed multiple projects simultaneously, ensuring timely delivery and client satisfaction.
- Provided ongoing support and maintenance for websites, ensuring optimal performance and user experience.
Graphic Designer
Pro Spot International Inc.
Carlsbad, CA
08.2011 - 01.2013
- Led product design initiatives by developing decals, UI, marketing materials, and instruction materials for multiple new spot welders and other car industry-related machines.
- Redesigned the Pro Spot website, which is still in use today, enhancing its visual appeal and functionality.
- Collaborated with cross-functional teams to gather requirements, iterate on designs, and deliver high-quality products.
- Played a key role in defining the company's brand voice through the creation of impactful visuals that embodied the company's unique visual style.
Education
Associate of Science - Land Surveying
Santiago Canyon College
Orange, CA12.2006
Skills
- Team leadership
- Project management
- Contractor management
- Strategic planning
- Data-driven decision-making
- Conference speaking
- Stakeholder management
- Cross-functional collaboration
- Platform modernization
- Analytics integration
- Travel industry knowledge
Timeline
Sr. Director of Product Development
Avoya Travel
01.2019 - Current
Director of Product Development
Avoya Travel
09.2017 - 01.2019
Product Development Manager
Avoya Travel
11.2015 - 09.2017
Front-End Web Developer
Avoya Travel
09.2013 - 11.2015
Front-End Web Developer
Lynch Interactive, Inc
12.2012 - 01.2014
Graphic Designer
Pro Spot International Inc.
08.2011 - 01.2013
Associate of Science - Land Surveying
Santiago Canyon College