Iffat Khan
Naperville,USA
Summary
A dynamic and results-driven Vice President of Product Design and Development with a distinguished career marked by success in trend development, brand building, strategic sourcing, and cross-merchandising.
Overview
23
23
years of professional experience
Work History
Sr. Product Development and Design Director
CASA Collective
08.2020 - Current
- Brand development, Product Design, Sourcing, and Team Building
- Overseeing all aspects of design for in-line and customer specific products
- Licensed Furniture, Pillows and Throws, and bedding
- Successful track record in brand building in bedding, bath, window, floor covering, wall décor, furniture, and giftable
- Brand building towards sustainable products for the for the hotel industry, travel, and sports
- Building relations with major retailers in the US, UK and Canada for new product category
Product Development and Design Director
Li&Fung Limited
03.2018 - 06.2020
- Guided merchant team domestically and abroad on business development by supporting design and curation
- Supported EVP and SVP with new and existing businesses, collaborating to increase sales
- Developed company trend decks for existing customers, cross functional teams, including sourcing teams in LF offices in Pakistan, India, China, Indonesia, Mexico, Taiwan, & USA
- Curated all branded and unbranded seasonal and non-seasonal products for private label
Roman Inc.
11.2013 - 03.2018
- Company Overview: Faith Based and Inspirational Products
- Led successful brand development initiatives, driving a 30% increase in business performance by designing and executing innovative brand strategies
- Indexed 185 points in key categories including Garden, Seasonal Décor, Home Décor, and Jewelry, significantly enhancing product offerings and market presence
- Developed, implemented, and managed annual strategic business plans, aligning product design and development with broader company goals to ensure sustainable growth and profitability
- Redesigned Roman showrooms, transforming them into modern, efficient spaces that improved customer engagement and optimized the shopping experience
- Faith Based and Inspirational Products
Design Director
Classic Home
01.2010 - 06.2013
- Restructured Classic Home’s design and CAD department for efficient results
- Developed private label for RH, CB, CB2, PB, PB teen
- Reinvented the floor covering business in both synthetic and natural fibers
- Strategized bedding division for company which exceed quota the first year and continues to grow
- Expanded Furniture and bedding for the hostility division
- Hilton group, Hyatt Group
- Led a team of designers in creating bespoke furniture pieces for clientele, resulting in a 20% increase in customer satisfaction and a 15% growth in revenue
Consultant
Zara Home
11.2009 - 01.2010
- Strategized and developed Home Brands for Zara
- Textiles, Home décor, and small furniture
- Developed other brands for INDITEX with established and new manufacturers
V.P. of Product Design & Development
Nostalgia Home Fashions
07.2005 - 10.2008
- Grew business by 40% companywide
- Established strong lifestyle brands
- Established new business with major retailers
- Lead trend, design, CAD, sourcing, and technical specification team in shorter lead time in US and in China
- Supporting sales team via presentation to customers with successful market growth
- Turned around the entire look of a small Chinese company to a global brand within the bedding industry
Sr. Design Director - Hard & Soft Home
Sears Holdings
06.2004 - 07.2005
- Retained and mentored the entire design department for Sears, Kmart and part of Land’s End
- Developed Ty Pennington Brand for Sears
- Reported to Eddie Lampert on business development for Sears Holdings
- Successfully launched 5000 SKU’s between furniture, bedding, bath, window, houseware and décor
Sr. Designer for Domestics
Target Corporation
10.2001 - 01.2004
- Partnered with VP on launching Field Crest (a traditional brand under Marshall Fields in the 80’s)
- Led team on Home Parcel and Global Home, Modern Home, Kitchen Textiles, and pillows
- Supported management on color and trend research
- Received awards for supporting and negotiating TSS
- Best Designer Award for Field Crest and Home Parcel for design and sales above plan and forecast
- Trend presentations to DMM, GMM, and buyers
Education
Bachelor of Arts (BA) - Fine Arts
Otis College of Art and Design
Los Angeles, CABachelor of Arts (BA) - Finance
Loyola University
Chicago, ILSkills
- Trend Development & Product Innovation
- Brand Strategy & Building
- Cross-Merchandising & Market Expansion
- Global Campaign Execution
- Team Leadership & Development
- Supplier Sourcing & Negotiation
- Sourcing & Vendor Relations
- Financial Oversight & Budget Management
Accomplishments
- Spearheaded the design and development of award-winning product lines, contributing to significant brand growth and market share expansion for leading global brands.
- Led cross-functional teams across design, sourcing, and marketing to launch global campaigns that amplified brand presence and drove product recognition in key international markets.
- Negotiated and established long-term partnerships with suppliers, optimizing the supply chain for cost efficiency while maintaining superior quality standards.
- Implemented strategic marketing initiatives that increased product visibility and consumer engagement, resulting in a measurable increase in sales and brand loyalty.
- Cultivated and mentored high-performing teams, fostering a collaborative environment that encouraged creativity, innovation, and business results.
Languages
Hindi
Full Professional
Urdu
Full Professional
Indonesian
Limited Working
Timeline
Sr. Product Development and Design Director
CASA Collective
08.2020 - Current
Product Development and Design Director
Li&Fung Limited
03.2018 - 06.2020
Roman Inc.
11.2013 - 03.2018
Design Director
Classic Home
01.2010 - 06.2013
Consultant
Zara Home
11.2009 - 01.2010
V.P. of Product Design & Development
Nostalgia Home Fashions
07.2005 - 10.2008
Sr. Design Director - Hard & Soft Home
Sears Holdings
06.2004 - 07.2005
Sr. Designer for Domestics
Target Corporation
10.2001 - 01.2004
Bachelor of Arts (BA) - Finance
Loyola University
Bachelor of Arts (BA) - Fine Arts
Otis College of Art and Design
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