Ibukun Ogunlewe

Experienced and reliable supervisor and business professional with experience in project management, process improvement and financial analysis. Proven track record of successfully streamlining business operations and exceeding financial goals. Adept at analyzing data to identify trends and developing strategies to improve efficiency. Dedicated to open, communicative culture where employees feel empowered to contribute to company goals.

• Brand Management Project, York University, 01/2021, 04/2021, Executed brand analysis utilizing the CBBE pyramid framework, assessing brand perception and the dynamics of brand-consumer relationships. Conducted primary exploratory interviews with customers to gain insights into their attitudes towards and associations with brands. Collaborated with team members to present research findings and generate ideas for future CBBE enhancements, as well as identified areas for brand improvement. Provided recommendations for the implementation of these ideas.
• Advertising & Communications, York University, 09/2020, 12/2020, Worked collaboratively with a team to extensively research and analyze Virgin Mobile, resulting in the successful development of an integrated marketing communications plan. Conducted a comprehensive analysis of a KitKat advertisement, leading to the generation of a creative brief that effectively captured the brand's essence. Additionally, conceptualized and designed an innovative ad for Hershey's.
• Consumer Behavior Project - Beyond Meat, York University, 01/2020, 04/2020, Conducted consumer survey using google forms in order to gather information on how the consumers viewed and interacted with beyond meat in order to assess consumer needs and find out the cause of the consumer problem. Worked in a team of 6 to perform sentiment and trends analysis on information from research and come up with low-cost and practical solutions that could help Beyond Meat increase its customer reach.