Idalee Fierro
Carlsbad,NM
Summary
Visionary owner/operator with several years of experience leading and growing businesses. Proven leader with expertise in driving company vision, directing operations, and managing employees. Successful at building strong businesses from the ground up by devising effective marketing strategies, leading sales efforts, and taking decisive actions.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Owner/Operator
Stink Pretties
Carlsbad, New Mexico
05.2014 - Current
- Managed daily operations and logistics for a handmade beauty products business.
- Developed marketing strategies to promote unique product offerings and brand identity.
- Oversaw inventory management to ensure product availability and quality standards.
- Coordinated with suppliers for sourcing raw materials and maintaining supply chain efficiency.
- Implemented social media campaigns to engage customers and enhance online presence.
- Designed visually appealing product displays to attract customers in retail environments.
- Managed daily operations of the business, including staff, sales, inventory, and accounting.
- Developed business plan and budget to maximize profitability.
- Set pricing structures according to market analytics and emerging trends.
Motor Vehicle Clerk
State of New Mexico
Carlsbad, NM
12.2021 - 11.2022
- Processed vehicle registration paperwork for compliance with state regulations.
- Assisted customers with inquiries regarding licensing and vehicle titles.
- Maintained accurate records of motor vehicle transactions and documentation.
- Collaborated with law enforcement on vehicle-related investigations and reporting.
- Updated databases with new vehicle information and owner details.
- Coordinated with internal departments to streamline customer service processes.
- Managed scheduling for appointments related to inspections and registrations.
- Scanned documents into appropriate databases for storage purposes.
- Provided guidance to customers about DMV policies and procedures related to their specific needs.
- Assisted in training new Motor Vehicle Clerks on job duties and responsibilities.
- Delivered high-quality customer service through deep commitment to knowledge and performance.
Operations Manager
Purvis Industries
Carlsbad, New Mexico
04.2010 - 10.2013
- Managed inventory levels to ensure optimal stock availability and timely replenishment.
- Developed training programs for staff to improve operational knowledge and performance.
- Oversaw compliance with safety regulations and company policies in all operations.
- Supervised day-to-day workflow of employees in order to maximize productivity and maintain quality standards.
- Managed scheduling, training and inventory control.
- Resolved customer complaints in a timely manner while ensuring customer satisfaction remains at optimal levels.
- Managed staffing needs through recruitment, selection, onboarding and training, disciplinary action as necessary.
Education
BBA - Business Management
New Mexico State University
Las Cruces, NM05-2013
Skills
- Strategic planning
- Bilingual communication
- Multitasking abilities
- Quick learner
- Self-direction
- Computer Savvy
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Certification
- State of New Mexico Notary Public
References
References available upon request.
Timeline
Motor Vehicle Clerk
State of New Mexico
12.2021 - 11.2022
Owner/Operator
Stink Pretties
05.2014 - Current
Operations Manager
Purvis Industries
04.2010 - 10.2013
BBA - Business Management
New Mexico State University
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