Ingrid Boswell
Mebane,NC
Summary
Dynamic marketing operations manager with a proven track record at Heron Therapeutics, adept in event budgeting and contract negotiation. Skilled in KPI reporting and vendor management, I excel at driving high-quality events that enhance brand visibility and engagement. A collaborative leader, I thrive in fast-paced environments, ensuring seamless execution and strategic success.
Overview
36
36
years of professional experience
Work History
Manager, Marketing Operations
Heron Therapeutics, Inc.
01.2024 - Current
- Managed end-to-end events budget across all program types, including trade shows, field events, and marketing-sponsored conferences, ensuring financial alignment with strategic goals.
- Coordinated team of event contractors, vendors, and agency partners to execute high-quality events across multiple regions and formats, enhancing brand visibility and engagement.
- Negotiate contracts with venues, AV suppliers, booth enhancements, and event technology partners to optimize cost efficiency while maintaining premium execution standards
- Set and track KPIs for each event, registration targets, attendance, lead captures, pipeline influenced and report results to marketing leadership
- Oversaw development and production of branded event assets, including booth design, signage, promotional materials, and digital experiences, ensuring consistent brand representation and impact.
- Manager facilities operations, including office space oversight, logistics (shipping/receiving), and vendor relationships to support smooth day-to-day business operations
Marketing Coordinator
Veloxis Pharmaceuticals, Inc.
04.2022 - 01.2024
- Oversee the development and execution of marketing campaigns and event strategies for exhibitions and trade shows
- Conceptualize and develop creative ideas for trade events to drive engagement and brand visibility
- Oversed trade show operations, managing setup, execution, and post-event follow-up
- Cultivated relationships with vendors, partners, and attendees, facilitating smooth logistics
- Coordinated planning, execution of sales and marketing meetings, delivering seamless operations, services, staffing, and activities
Executive Assistant
Veloxis Phamaceuticals, Inc.
05.2016 - 04.2022
- Supported CEO, CFO, and nine additional executives with calendar management and shifting priorities.
- Protected confidential and sensitive information with care and professionalism.
- Assisted with special projects and resolved issues independently to support timely outcomes.
- Coordinated domestic and international travel and built detailed, personalized itineraries.
- Managed billing, expense reporting, and reconciliation; served as support resource for Concur, including user training.
- Prepared, analyzed, and distributed monthly executive reports to support leadership decisions.
Office Manager, Facilities
Salix Pharmaceuticals
08.2013 - 01.2016
- Support company operations by designing, implementing, and continuously improving office systems, policies, standards, and procedures to enhance efficiency and effectiveness
- Lead strategic initiatives to optimize workplace operations, including site selection, scheduling, construction budgeting, and corporate headquarters expansion
- Manage facility utilization through space planning, office layout design, and equipment procurement to maximize productivity and employee experience
- Supervise and develop a team of three direct reports, including recruitment, onboarding, training, performance management, and ongoing coaching
- Partner with executive leadership to analyze special reports, summarize key insights, and identify trends to inform decision-making
- Oversee office services and daily operations, including payroll preparation, correspondence management, filing systems, supply procurement, and administrative workflows
- Drive operational excellence by evaluating office efficiency metrics and implementing continuous process improvements
- Coordinate staffing priorities by scheduling, assigning responsibilities, and monitoring performance to ensure timely completion of work
- Support Sales Meetings and Events team, including execution of large-scale programs such as the National Sales Meeting
- Plan and coordinate employee engagement and company-wide events (e.g., Fall Festival, Thanksgiving Potluck, Product Celebrations, Back-to-School Program, Angel Tree, Wake County GAL Holiday Project)
- Serve as Secretary for the Corporate Giving Committee, supporting community and philanthropic initiatives
Information Services Coordinator
Salix Pharmaceuticals
09.2008 - 08.2013
- Reviewed and verified Paid Time Off (PTO) reports for the IS department to ensure accuracy prior to submission to Human Resources
- Created and managed all purchase orders for the IS department, ensuring proper tracking and approval processes
- Monitored budget performance in collaboration with IS managers, providing regular updates and insights on spend vs. plan
- Partnered with IS leadership to ensure projects and purchases were completed within the appropriate budgeted quarter
- Maintained detailed invoice logs and tracked expenses against purchase orders to ensure financial accuracy and compliance
- Prepared and presented budget reports to the Senior Vice President, highlighting key trends and variances
- Contributed to annual strategic planning initiatives, supporting departmental goal setting and resource alignment
- Planned and coordinated departmental events, including team lunches, outings, and engagement activities
- Managed corporate mobile (BlackBerry) accounts, including activations, cancellations, suspensions, and billing oversight
- Prepared monthly and quarterly accrual reports for Finance to support accurate IS expense reporting
- Compiled monthly accomplishments from department managers for executive reporting to the Vice President
- Provided backup receptionist coverage to support front-office operations as needed
- Managed Board of Pharmacy state license renewals, ensuring compliance with regulatory requirements
Executive Administrative Assistant
Salix Pharmaceuticals
07.2006 - 09.2008
- Provided administrative support to the Executive Director of Sales Operations and the Training Department, ensuring smooth day-to-day operations
- Processed expense reports, American Express charges, and invoices, including validation, coding, data entry into Microsoft Access, and submission to Accounting
- Partnered with executive leadership on monthly forecasting and annual strategic planning activities
- Trained new sales hires on Gelco ExpenseLink, supporting efficient travel and expense management adoption
- Managed service requests and maintenance for office equipment, including copiers, printers, and fax machines
- Scheduled and coordinated meetings, conference calls, and departmental communications
- Arranged business travel and hotel accommodations for leadership and team members
- Developed and prepared sales presentations for meetings and training sessions
- Improved administrative processes and efficiency through the design and implementation of standardized forms and workflows
- Reconciled expense reports within the Gelco system to ensure accurate financial reporting
- Reviewed memos and monthly reports to support departmental communication and alignment
- Supported field sales teams by managing essential resources, including ordering business cards, name badges, calling cards, and sales materials
Executive Administrative Assistant
Synthon Pharmaceuticals
03.2000 - 07.2006
- Provided direct administrative support to the President, managing priorities and ensuring efficient day-to-day operations
- Scheduled and coordinated executive appointments, meetings, and calendars
- Partnered closely with the Finance Department to track company expenses and support budget management
- Managed all facility equipment, including phones, computers, copiers, fax machines, and security/alarm systems, ensuring functionality and maintenance
- Coordinated with facility vendors to oversee services, repairs, and ongoing operational needs
- Supported special projects, including high-priority and time-sensitive assignments involving external stakeholders
- Arranged domestic and international travel for staff, including itineraries and logistics coordination
- Performed general administrative duties, including document preparation, filing, faxing, and phone support
- Assisted with HR functions, including coordinating interviews and onboarding new hires
- Planned and executed meetings and company-wide events to support engagement and operations
- Provided administrative support to the Regulatory Department, ensuring compliance-related tasks and documentation were completed efficiently
Facilitator
INTEGON INSURANCE
01.1993 - 01.2000
- Managed workflows for multiple call center teams, ensuring efficient operations and alignment with service goals
- Analyzed staffing requirements and provided data-driven recommendations to improve productivity and operational efficiency
- Monitored key performance indicators, including forecasting, call quality, and service levels, to maintain optimal performance
- Assessed overall operational health ("pulse of the business") and implemented adjustments to meet demand and service expectations
- Delivered exceptional internal and external customer service, fostering strong relationships and high satisfaction levels
Customer Service Representative II
INTEGON INSURANCE
10.1990 - 01.1993
- Resolved customer inquiries and complaints related to policy status, ensuring timely and accurate issue resolution
- Processed medical applications with attention to detail and compliance with internal guidelines
- Conducted research using microfilm and legacy records to retrieve and verify critical information
- Maintained and updated data within the NC Medicare system to support accurate customer records
- Managed incoming department mail, including sorting, distributing, and prioritizing correspondence
- Performed general clerical duties such as filing, copying, and document organization to support daily operations
Education
Business, Business Administration and Management, General
Alamance Community College
01-1992
Skills
- Event budgeting
- Contract negotiation
- Event logistics
- KPI reporting
- Vendor management
- Marketing operations
Timeline
Manager, Marketing Operations
Heron Therapeutics, Inc.
01.2024 - Current
Marketing Coordinator
Veloxis Pharmaceuticals, Inc.
04.2022 - 01.2024
Executive Assistant
Veloxis Phamaceuticals, Inc.
05.2016 - 04.2022
Office Manager, Facilities
Salix Pharmaceuticals
08.2013 - 01.2016
Information Services Coordinator
Salix Pharmaceuticals
09.2008 - 08.2013
Executive Administrative Assistant
Salix Pharmaceuticals
07.2006 - 09.2008
Executive Administrative Assistant
Synthon Pharmaceuticals
03.2000 - 07.2006
Facilitator
INTEGON INSURANCE
01.1993 - 01.2000
Customer Service Representative II
INTEGON INSURANCE
10.1990 - 01.1993
Business, Business Administration and Management, General
Alamance Community College