ISABEL GARCIA OCAMPO
Janesville
Summary
Senior Product Manager with a strong engineering background and a Master’s in Human Behavior and Leadership. Proven track record leading digital products in the financial sector, driving strategy, execution, and user adoption across web and mobile platforms. Expert at collaborating with UX/UI and engineering teams, managing complex stakeholders, and delivering high-impact, user-centered solutions.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Senior Product Manager (Remote)
TELCEL
Mexico City
01.2021 - Current
- Owned and executed the product strategy for Claro Pay App and Telcel Apps, reporting to the Director of Product & Growth, and leading a team of 7 direct reports.
- Driving product strategy for Tapp, Telcel’s new digital-first app and web platform, targeting the mass market with a self-managed prepaid mobile offering, integrating connectivity services, OTT platforms, recurring payments, and digital onboarding via eSIM and physical SIM.
- Led product backlog management, prioritizing and delivering 65 initiatives annually that expanded customer-facing functionality and improved user experience.
- Scaled user engagement and monetization, achieving 1.49M active users, 5.5M transactions, and ~USD $185M in monthly volume.
- Collaborated live usability testing with real users for the Claro Pay and Telcel apps, gathering end-to-end customer feedback and partnering with UX/UI teams to refine flows, improve clarity, and align the product with real user understanding.
Associate Director, Financial Inclusion Projects
CITIBANAMEX
Mexico City
01.2017 - 01.2020
- Owned the Financial Inclusion project portfolio, reporting to the Transfer Product Director, leading a team of 10 direct reports and managing an annual budget of USD $3M.
- Established and scaled a PMO, defining governance, processes, and methodologies; aligned 100% of projects with executive strategy and increased annual project completion by 15%.
- Led the mass disbursement project for the federal social program (SEDESOL), processing 1.5M+ bi-monthly deposits into customer accounts while exceeding regulatory compliance timelines by up to 6 hours.
- Strengthened cross-company collaboration with Telcel, sustaining a strategic partnership for over 10 years despite differing corporate cultures and operating models.
- Led the migration of transactions from SMS-based services to the Transfer mobile app, digitally onboarding 15% of customers within the first two years.
- Coordinated and executed the Disaster Recovery Plan (DRP) for the Transfer mobile payments platform, ensuring full operational continuity from an alternate site during contingency scenarios.
- Negotiated vendor contracts, achieving average cost savings of up to 20% without negatively impacting project scope, quality, or delivery timelines.
New Business Development Project Coordinator
CITIBANAMEX
Mexico City
01.2010 - 01.2017
- Coordinated multiple stakeholders to launch the product to market, acquiring 500,000 new Transfer accounts in the first year and 6 million in the first 5 years, including Saldazo Transfer accounts.
- Planned and directed projects with key correspondent partners for the Transfer product (7-Eleven, Oxxo, Soriana), acquiring 220,000 accounts monthly, making it the first product to open accounts outside branch environments.
- Coordinated the Cardless ATM Withdrawal project through the Transfer App by generating a reference number, making the bank the first in the market with this functionality.
- Implemented mobile payments at retail partners (Cinepolis, Toks, Bimbo, 7‑Eleven) for the Transfer product, reaching 1,000 monthly transactions within the first two years.
Cash Mgmt & Electronic Banking Business Analyst
CITIBANAMEX
Mexico City
01.2005 - 01.2010
- Managed Cash Management and Online Banking projects, reporting to the Electronic Payments Coordinator and leading a team of 50+ external contractors.
- Enhanced the smart payment system by expanding filter coverage and optimizing monitoring processes and alert management for the Fraud Prevention department.
- Coordinated the CNBV 2006 compliance project, ensuring all regulatory requirements were met for individual and mass electronic transfers across multiple channels, including BancaNet, BancaNet Empresarial, Digitem, CAT/IVR, Branch, and CitiDirect.
Education
Master's Degree - Human Behavior And Leadership
Universidad Banamex
Mexico CityBachelor's Degree - Computer Engineering
Instituto Politécnico Nacional (ESIME)
Mexico CitySkills
- Product lifecycle management
- Product roadmaps
- KPI tracking
- Agile software development
- Scrum framework
- Stakeholder management
- Project management
- Data-driven decision making
- Negotiation & Conflict Resolution
- Team Leadership / Cross-functional Leadership
Certification
- Certified ScrumMaster (CSM) – Scrum Alliance
- Certified SAFe® Product Owner / Product Manager (POPM)
- Diploma in Project Management – PMP Certification Preparation – ITESM Santa Fe, Mexico City
- Diploma in Human Development – Universidad Iberoamericana, Mexico City
- Diploma in Teaching Spanish as a Foreign Language (ELE) –International House Mexico, Mexico City
LANGUAGES
Spanish (Native) | English (Fluent)
Timeline
Senior Product Manager (Remote)
TELCEL
01.2021 - Current
Associate Director, Financial Inclusion Projects
CITIBANAMEX
01.2017 - 01.2020
New Business Development Project Coordinator
CITIBANAMEX
01.2010 - 01.2017
Cash Mgmt & Electronic Banking Business Analyst
CITIBANAMEX
01.2005 - 01.2010
Master's Degree - Human Behavior And Leadership
Universidad Banamex
Bachelor's Degree - Computer Engineering
Instituto Politécnico Nacional (ESIME)