Hi, I’m
Isabel Gonzalez
Director of Enrollment Management
Washington,DC
Summary
Highly motivated, results-oriented, self-directed, organized, diligent, and enthusiastic professional with a successful history of organizing and executing outreach, planning, and running events, while always focused on diversity and marketing initiatives. Superior communication and networking skills, easily interacts with others, and offers excellent customer service.
Overview
8
years of professional experience
Work History
Loudoun Country Day SchoolLeesburg, VA
Director of Enrollment Management
07.2025 - Current
Job overview
- Digitized the office from paper to Blackbaud: online scheduling of all visits, events, students' files, committee reviews, decisions, and enrollment.
- Took the initiative to advertise the school digitally & updated school profiles across education websites online. Updated marketing brochures, SWAG, & created new onboarding materials for newly families to help with the onboarding process.
- Created a Parent Ambassador network, Student Hype Team, & oversaw 'positive messaging' training.
- Planned many 'first' Events that were well attended: Open Houses based on Divisions, Social-Emotional Talk (SEL), Wilderness Walk with the Head of School, Welcome Reception for newly admitted families. LCDS has been used to word of mouth advertising & have not run events.
- I inherited LCDS from my predecessor & found that only one grade level was fully enrolled. All other grades were under-enrolled. Have had a successful admissions season with wait lists in three grade levels now, & some grades are now fully enrolled.
- Active member of the Leadership Team helping provide concrete data & facts for Board meetings, track our enrollment accurately, & help project capacity properly. I am a team-player that collaboratively works across other Divisions to carry out 'new ideas.' I am an innovator & want to propel LCDS to the next level of excellence.
Stone Ridge SchoolBethesda, MD
Associate Director of Admissions, Middle School
07.2023 - 07.2025
Job overview
- Oversaw all aspects of the admissions process for grades 5-8: creating programming for information sessions for prospective parents and students, overseeing tours, conducting student and family interviews, and training/coordination of student ambassadors.
- In charge of organizing and running all Middle School events to 'sell' the school, driving applications up two years straight to an all-time high.
- Applications rose 32%, and I fully enrolled the Middle School for the first time in seven years in my first year, thanks to my white-glove delivery approach and human warmth touch.
- DEI Coordinator for the Middle School.
- Founded the Latin America Affinity group 'Colores de Cultura' and served as a Staff Liaison.
The Madeira SchoolMcLean, VA
Assistant Director of Admissions & Events
09.2022 - 07.2023
Job overview
- Coordinated and ran all Admissions events, including: school fairs, family tours, class visits, student engagement zooms, international information sessions, yield events, & Open House.
- Oversaw day student market population enrollment. I was in charge of filling 50% of the new students with students from the local DMV area who would attend Madeira as 'day students.' My other colleague was in charge of 'boarding' population (50%), which included the continental USA & international students.
- Cultivated local feeder school relationships, visited schools to inform students about Madeira.
Rye Country Day SchoolRye, NY
Assistant Director of Admissions, Middle School
09.2018 - 06.2022
Job overview
- Oversaw all aspects of admissions in the Middle School division.
- Interviewed Lower, Middle, & Upper School applicants, wrote thorough interview write-ups, and prepared files for Committee meetings. Oversaw Middle School Admissions Committee to assess applicants' admissibility.
- Helped organize and coordinate all events such as Open House, yield events, information sessions, school visits with partner organizations, and fairs.
- Welcomed new families and helped integrate them with our community through the Host Family program as they transitioned into RCDS.
- Coordinated school campus tours with the student tour guides to create a custom personal tour experience.
- Assisted school-wide DEI efforts through the parents' affinity group and Chaired the International Fair.
Education
Georgetown University
Bachelor of Science from Business Administration, Marketing
01.1997
University Overview
- President of the Marketing Society
- Shandwick Public Affairs Marketing Award
Skills
- Ravenna
- Blackbaud
- Veracross
- Canva
- Filemaker
- MS Office Suite
- Project management
- Execution expertise
- Energetic
- Flexible
- Hardworking
- People-person
- Empathetic
- Go getter
- Highly organized
- Meticulous
Languages
Fluent in Spanish
Fluent in French
Understand Italian
Understand Portuguese
International Living Experience
- Lived in Saudi Arabia
- Lived in New Zealand
- Lived in England
- Lived in Ireland
- Lived in Argentina
- Lived in Nicaragua
- Lived in Panama
- Extensive travel throughout other countries around the world
Accomplishments
* Created a Parents Committed to Diversity affinity group
* Chaired the inaugural Multi-Cultural Fair at RCDS
* Organized the Ambassador program for new families
* Parents Association President
Timeline
Director of Enrollment Management
Loudoun Country Day School
07.2025 - Current
Associate Director of Admissions, Middle School
Stone Ridge School
07.2023 - 07.2025
Assistant Director of Admissions & Events
The Madeira School
09.2022 - 07.2023
Assistant Director of Admissions, Middle School
Rye Country Day School
09.2018 - 06.2022
Georgetown University
Bachelor of Science from Business Administration, Marketing