Summary
Overview
Work History
Education
Skills
References
Timeline
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Shala Goolsby

Washington

Summary

Results-oriented professional with 14 years of experience in admissions and enrollment management. Expertise in coordinating large-scale events and fostering partnerships to enhance student success. Proficient in managing diverse teams and prioritizing tasks to deliver exceptional services that promote engagement and retention. Recognized for effectiveness in both independent and collaborative work, in dynamic, fast-paced environments.

Overview

15
15
years of professional experience

Work History

Admissions and Enrollment Services Coordinator

Edmund Burke School
Washington
07.2016 - Current
  • Serve as the primary point of contact for prospective families, supporting their transition into the school community.
  • Lead the planning and execution of admissions events, including virtual and in-person open houses, welcome days, and family engagement initiatives.
  • Collaborate across departments (Academic, Athletics, Financial Aid) to ensure a seamless student onboarding experience.
  • Maintain and analyze admissions and enrollment data to support decision-making and improve processes.
  • Supervise student ambassadors and volunteers during events and tours, providing training and mentorship.
  • Develop and manage communications to prospective and incoming students and families to foster engagement and connection.

Admissions Assistant

Edmund Burke School
Washington
11.2010 - 07.2016
  • Coordinated campus tours, shadow days, and family events designed to welcome and engage prospective students.
  • Managed application processing, interview scheduling, and admissions database systems to streamline operations.
  • Partnered with internal teams to align enrollment strategies with broader school goals, ensuring consistent messaging and positive student and family experiences.
  • Supported family onboarding efforts through clear communication and responsive customer service.

Education

Bachelor of Arts - Mass Media, Print Journalism

University The District of Columbia
Washington, DC

Skills

  • Ravenna
  • Slate CRM
  • Microsoft Office Suite
  • Google Workspace
  • Leadership and supervision: experienced in mentoring and guiding student and volunteer teams to successfully deliver engagement programs
  • Student and family engagement: strong track record of creating welcoming, inclusive experiences for students and families
  • Event planning and execution: successfully organized and led admissions and onboarding events with high attention to detail
  • Cross-department collaboration: skilled at working with faculty, administrators, and external partners to align goals and improve student transitions
  • Communication: clear and effective written, oral, and interpersonal communication, including public speaking and report preparation
  • Time management: ability to balance multiple complex projects while meeting deadlines and maintaining quality

References

References available upon request.

Timeline

Admissions and Enrollment Services Coordinator

Edmund Burke School
07.2016 - Current

Admissions Assistant

Edmund Burke School
11.2010 - 07.2016

Bachelor of Arts - Mass Media, Print Journalism

University The District of Columbia

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