Isley Boyarski
Brand Manager
Boston,MA
Summary
Proven Brand Manager with a track record of elevating brand recognition for Constantly Varied Gear through strategic campaign planning and creative direction. Leveraged problem-solving abilities and teamwork to enhance customer loyalty and differentiate products. Skilled in brand strategy and adaptability, consistently achieving targeted results without exceeding a 55-word limit.
Overview
9
9
years of professional experience
Work History
Brand Manager
Constantly Varied Gear
New Bedford, MA
05.2020 - Current
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
CrossFit Trainer
Crossfit Bridgewater
Bridgewater, MA
05.2019 - 05.2020
- Led high-energy group classes that catered to various skill levels and fitness goals for increased participation rates.
- Implemented time-management strategies to ensure timely session starts while accommodating last-minute schedule changes when necessary.
- Received recognition for excellent customer service skills as evidenced by consistent positive feedback from clients.
- Championed a culture of continuous learning by regularly attending industry conferences, workshops, and seminars to stay current with evolving fitness trends.
- Elevated member experience quality through empathetic listener skills that facilitated open communication about personal health concerns.
- Cultivated a culture of accountability and commitment among clients, supporting their long-term success in achieving fitness goals.
House Cleaner
Self-employeed
Kalispell, MT
02.2016 - 05.2019
- Created spotless surfaces by dusting, sweeping, vacuuming and mopping.
- Hand-dusted and wiped down office furniture, fixtures, and window sills to keep areas clean and comfortable.
- Adhered to professional house cleaning checklist.
- Maintained a safe working environment through proper use of cleaning products and equipment.
Education
High School Diploma -
Glacier High School
Kalispell, MT 05.2001 -
Skills
Brand strategy
Campaign Planning
Brand positioning
Internal Communications
Social Media Strategy
Creative Direction
Social Media Campaigns
Target Audience Identification
Problem-solving abilities
Brand Promotion
Teamwork and Collaboration
Adaptability
Self Motivation
Timeline
Brand Manager
Constantly Varied Gear
05.2020 - Current
CrossFit Trainer
Crossfit Bridgewater
05.2019 - 05.2020
House Cleaner
Self-employeed
02.2016 - 05.2019
High School Diploma -
Glacier High School
05.2001 -