Itzel De Lao
Goodyear,AZ
Summary
Driven beauty sales professional with proven success at MAC Cosmetics, increasing product sales through expert makeup application and personalized client relationship building. Skilled in upselling strategies and delivering exceptional customer service, fostering loyalty and repeat business while mentoring teams to exceed sales goals.
Overview
4
4
years of professional experience
Work History
Beauty Sales Associate
Dillard's
Glendale, AZ
03.2025 - Current
- Utilized excellent communication skills to effectively convey product benefits and features to potential buyers.
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Boosted store revenue by cross-selling complementary beauty products and services.
- Conducted regular staff training sessions on new product launches and sales techniques, improving overall team performance.
- Organized in-store promotional events to attract new customers and showcase top-selling beauty products.
- Helped customers complete purchases, locate items, and join reward programs.
- Greeted customers and provided outstanding customer service.
Beauty Specialist
MAC Cosmetics
Glendale, AZ
11.2023 - Current
- Educated customers on product features, benefits, and usage techniques to foster brand loyalty.
- Handled inventory management tasks, including restocking shelves and organizing merchandise displays.
- Participated in training sessions to stay updated on new products, trends, and sales techniques.
- Assisted clients in navigating the wide range of available beauty products by providing informative answers to their questions.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Managed efficient cash register operations.
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
- Collaborated with team members to meet sales goals and improve overall store performance.
Beauty Sales Associate
Macy's
Glendale, AZ
11.2023 - 01.2025
- Increased beauty product sales by providing personalized consultations and recommendations to clients.
- Built a loyal clientele base by offering tailored recommendations based on individual preferences and skin types.
- Demonstrated expertise in various makeup application techniques, helping clients feel confident in their appearance.
Lead Sales Associate
Ulta Cosmetics
Litchfield, Az
10.2021 - 01.2023
- Led team in achieving sales goals through effective customer engagement and product knowledge.
- Mentored new associates on product features, company policies, and best sales practices.
- Implemented visual merchandising strategies to enhance store presentation and drive customer interest.
Education
High School Diploma -
Verrado High School
Buckeye, AZ05.2021
Skills
- Upselling strategies
- Client relationship building
- Customer loyalty
- Appointment scheduling
- Makeup application
- Branding
- Product demonstration
- Sales and promotional events
- Teamwork and collaboration
- Customer service
- Friendly and outgoing
- Cash handling
- Phone etiquette
- Product knowledge
- Professional appearance
- Sales expertise
Languages
Spanish
Professional Working
Timeline
Beauty Sales Associate
Dillard's
03.2025 - Current
Beauty Specialist
MAC Cosmetics
11.2023 - Current
Beauty Sales Associate
Macy's
11.2023 - 01.2025
Lead Sales Associate
Ulta Cosmetics
10.2021 - 01.2023
High School Diploma -
Verrado High School