Summary
Work History
Education
Skills
Timeline
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Ivana Maldonado

Boston,US

Summary

Experienced Events Manager with a 5-year track record in planning and executing impactful events across non-profit, technology, and small business sectors. Recognized for driving revenue growth, boosting brand visibility, and fostering stakeholder engagement. Proficient in project management, communication, and strategic thinking. Adaptable to fast-paced environments, adept at leveraging CRM and marketing automation tools for data-driven outcomes. Dedicated to collaborative teamwork and delivering exceptional experiences.

Work History

Events Manager

GLIDE Foundation
San Francisco, CA
2017 - 2019
  • Managed a portfolio of high-profile special events, collaborating with Executive Leadership and internal teams to raise $5.3 million in revenue in 2019
  • Overhauled the GLIDE on the Road Program based on data analysis and team input, resulting in a 30% increased attendance in the first year
  • Developed an event planning template and thorough documentation, streamlining processes and cutting planning time by 30% while ensuring consistent execution and effortless replication across locations
  • Created event-specific Salesforce campaigns to improve donor communication and streamline collaboration with the Development team, resulting in a 15% increase in donor engagement.

Events & Project Manager

LEVYdance
San Francisco, CA
2017 - 2019
  • Orchestrated high-impact events, driving a $46,000 revenue increase through strategic event marketing initiatives, including targeted email campaigns and sponsor activations
  • Implemented HubSpot CRM to optimize donor data management, resulting in a 40% increase in reporting efficiency and significant improvements in data accuracy and donor engagement
  • Secured sponsorships and managed event obligations, obtaining financial support, in-kind donations, and promotional partnerships, resulting in $10,000 in additional revenue and long-term relationships
  • Launched data-driven email marketing initiatives through HubSpot, resulting in a 30% increase in event registrations and improved attendee engagement.

Events & Tradeshow Specialist

Progress Software
Palo Alto, CA
2014 - 2017
  • Managed all operations for 20-25 global trade shows annually, including sponsorship selection, planning, design, branding, staffing, logistics, and post-event analysis
  • Executed developer-centric marketing strategies in collaboration with cross-functional teams, integrating interactive booths and promotional items to enhance brand visibility and attract qualified leads
  • Led the Enterprise Track at the company's first Developer Conference, attracting 10% of attendees
  • Managed all aspects, from session curation to attendee engagement, receiving positive feedback on content and strategies
  • Conducted thorough post-event evaluations, identifying key areas of improvement and implementing strategic changes that enhanced attendee satisfaction.

Freelance Web Designer

Self-Employed
Remote
2020 - 2024
  • Leveraged CMS platforms to build and manage websites for clients, strategically integrating SEO techniques to improve online presence and market reach
  • Managed project timelines and client communication to ensure satisfaction throughout the project lifecycle.

Software Engineer Intern

Indeed
Remote
2022 - 2023
  • Led end-to-end project lifecycles, collaborating with technical teams and cross-functional stakeholders to deliver software solutions
  • Participated in Agile practices, including daily stand-ups, sprint planning, and retrospectives, to drive efficient project management and foster collaborative teamwork.

Education

Bachelor of Science in Hospitality and Tourism Management -

University of Massachusetts Amherst

Skills

  • Event Planning & Management
  • Strategic Marketing & Branding
  • Project Management
  • Stakeholder Engagement & Communication
  • Sponsorship & Partnership Development
  • CRM & Marketing Automation (HubSpot, Salesforce)
  • Virtual Event Platforms (Zoom Webinar)
  • Data Analysis & Reporting
  • SEO & CMS (Squarespace)
  • Agile Methodologies
  • Fluent in Spanish

Timeline

Events Manager

GLIDE Foundation
2017 - 2019

Events & Project Manager

LEVYdance
2017 - 2019

Events & Tradeshow Specialist

Progress Software
2014 - 2017

Freelance Web Designer

Self-Employed
2020 - 2024

Software Engineer Intern

Indeed
2022 - 2023

Bachelor of Science in Hospitality and Tourism Management -

University of Massachusetts Amherst

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Ivana Maldonado