Julie LeBlanc
Boston,MA
Summary
Performance-driven and independent sales professional with a deep passion for the spirits and beverage industry. Proven track record of exceeding sales goals, executing high-impact events, and cultivating strong client and brand relationships. Seeking to leverage my expertise in on-premise liquor sales, influencer collaboration, and strategic event marketing to drive Diageos portfolio success and on-premise presence.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Sales & Events Manager
Smith & Wollensky, PPX Hospitality Brands
Boston Area
02.2023 - 07.2024
- - Managed sales across 3 high-profile locations, consistently exceeding quotas by an average of 104%.
- - Spearheaded branded events and activations to increase brand awareness and on-premise sales.
- - Built and nurtured key relationships with corporate clients, event planners, and vendors.
- - Partnered with distributor reps to strategically grow liquor and spirits program.
- - Conducted data analysis on event success, beverage trends, and menu performance to drive revenue growth.
Bartender | Server
Bricco Restaurant & Bar
Boston, MA
02.2021 - 03.2023
- - Developed and executed creative beverage menus in collaboration with management and supplier reps.
- - Partnered with liquor distributors on promotional campaigns, driving significant sales growth.
- - Delivered consistent monthly and quarterly performance, exceeding set sales goals.
- - Facilitated staff education and training to boost premium spirit sales and brand knowledge.
Sales Development Representative
TechTarget
Newton, MA
06.2021 - 07.2022
- - Surpassed revenue quota, generating $861,000 in sales (102% to quota).
- - Secured 168 qualified meetings through targeted outreach and digital prospecting strategies.
- - Leveraged digital tools (LinkedIn, CRM) for outreach and brand engagement, applicable to Diageos influencer and digital focus.
Function/Events Coordinator
Wequassett Resort & Cliff House Maine
MA/ME
05.2020 - 06.2021
- - Coordinated luxury events with a focus on elevated guest experiences and premium beverage service.
- - Trained staff on service standards, customer experience, and product knowledge.
- - Maintained vendor relationships and supported wine and spirits procurement for events.
1st Grade Teacher
Hastings Elementary School
Westborough, MA
09.2019 - 06.2020
- - While outside the industry, this role strengthened communication, adaptability, and collaboration critical to customer-focused roles.
Function & Event Coordinator
Worcester Country Club
Worcester, MA
05.2016 - 03.2020
- - Managed high-end events, collaborating with beverage reps to stock and promote premium liquors.
- - Tracked liquor usage and restocking needs based on trends and customer preference.
- - Designed and executed member-focused brand experiences to increase guest satisfaction.
Education
Bachelors Degree - [Insert Degree or Major if applicable]
[Insert University Name]
Bachelor of Science - Education
Framingham State University
Framingham, MA05-2019
Skills
- - Liquor & Beverage Sales On-Premise Account Development
- - Event Planning & Execution Staff Training Menu Placement
- - Influencer & Digital Engagement Social Media Marketing
- - Sales Data Analysis CRM Tools ROI-Driven Strategy
- - Strategic Partnerships Trade Promotions Brand Visibility
- - Cross-Functional Team Collaboration Hospitality Experience
Certification
- - TIPS Certified | Event & Hospitality Management (Internal/On-the-job)
- - Media Training (if applicable optional)
Timeline
Sales & Events Manager
Smith & Wollensky, PPX Hospitality Brands
02.2023 - 07.2024
Sales Development Representative
TechTarget
06.2021 - 07.2022
Bartender | Server
Bricco Restaurant & Bar
02.2021 - 03.2023
Function/Events Coordinator
Wequassett Resort & Cliff House Maine
05.2020 - 06.2021
1st Grade Teacher
Hastings Elementary School
09.2019 - 06.2020
Function & Event Coordinator
Worcester Country Club
05.2016 - 03.2020
Bachelors Degree - [Insert Degree or Major if applicable]
[Insert University Name]
Bachelor of Science - Education
Framingham State University