J. SPANN
Confidential Company
Baldwin
12
years of professional experience
Strategic marketing and communications leader with 17 years of experience in integrated marketing, digital content, and brand messaging. Expertise in managing agencies, supporting cross-functional teams, and executing initiatives. Skilled in website content, social media, PR, and performance reporting within legal and healthcare sectors.
Work History
Director of Marketing and Communications
4 Years 8 Months- Developed and executed integrated marketing initiatives to align brand visibility, stakeholder communications, and client engagement with organizational goals.
- Manage social media strategy, publishing, and content across LinkedIn, Facebook, and other channels; achieved 30% follower growth and 25% higher engagement.
- Oversaw website and digital content, campaign messaging, and marketing materials; coordinated with external agencies and production vendors to ensure brand consistency.
- Develop internal and external communications, press materials, and media outreach; secure interviews and feature coverage that strengthen organizational visibility.
- Plan and execute corporate and community events attracting 500+ attendees; coordinate logistics, collateral, sponsorships, vendor relationships, and promotional outreach.
- Built local business partnerships and sponsorship opportunities, coordinating with cross-functional teams and leadership to prioritize and deliver campaigns.
- Monitor marketing performance, conduct competitive research, and use findings to refine campaigns and allocate effort effectively.
Director of Marketing and Communications
2 Years 7 Months- Developed and implemented strategic marketing plans and business development programs supporting growth objectives and market presence.
- Analyzed market trends and business opportunities and presented findings to executive leadership.
- Cultivated relationships with healthcare and legal partners, maintained qualified prospect database, and coordinated outreach and networking to enhance lead generation.
- Analyzed market trends and business opportunities, presenting actionable insights to executive leadership for strategic decision-making.
- Coordinated messaging and marketing support for product launches, events, and promotions to ensure consistent brand communication.
Marketing Manager
5 Years- Coordinated social media communications, newsletters, and campaign collateral to enhance audience engagement across marketing initiatives.
- Maintained relationships with local and national partners and identified process improvements to streamline marketing workflows.
- Collaborated with internal teams to address challenges, implement changes, and ensure timely execution of marketing programs.
Education
Bachelor of Arts - Psychology
Skills
Marketing strategy
Public Relations
Content management
Brand Consistency
Cross-Functional Project Management
Agency & Vendor Coordination
Event management
Project management
Marketing Analytics
Google Analytics
Salesforce
Internal Communications
Personal Information
Title: MARKETING LEADER | INTEGRATED MARKETING BRAND COMMUNICATIONS EVENTS
Timeline
Director of Marketing and Communications
Confidential Company
02.2022 - CurrentRead More
Director of Marketing and Communications
The Center for Musculoskeletal Disorders
01.2020 - 08.2022Read More
Marketing Manager
Express Medical Group
10.2014 - 10.2019Read More
Hofstra University
Bachelor of Arts from Psychology
Read More