Jackie Kawola
Summary
Accomplished Director of Sales and Marketing at The Eliot, adept in CRM software proficiency and partnership development. Spearheaded initiatives that significantly expanded market share, achieving 100% occupancy at Brookdale/Emeritus Assisted Living. Known for exceptional relationship-building skills and strategic sales planning, consistently exceeding sales targets through innovative advertising campaigns and comprehensive market analysis.
Overview
13
13
years of professional experience
Work History
Director of Sales and Marketing
The Eliot
03.2024 - Current
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Analyzed sales and marketing data for improved strategies.
- Enjoy building relationships with customers and establishing long-term business growth.
Senior Living Consultant
The Glen Eddy
02.2022 - 09.2022
- Reached and exceeded sales goals for the Assisted Living Community bringing it to 100%
- Scheduled and attended marketing events to expand our name in the community
- Responded to inquiries and questions in a timely manor to build business and rapport
- Collaborated with colleagues to exchange selling strategies and marketing information
Community Sales Director
Atria Senior Living
05.2020 - 02.2022
- Enhanced brand visibility by participating in community events and representing the company at industry conferences.
- Maintained meticulous records of all transactions while adhering to regulatory compliance guidelines.
- Optimized client satisfaction by providing exceptional service throughout the home-buying process.
- Exceeded quarterly sales goals through diligent prospecting and effective negotiation tactics.
Sales Representative
Ginsberg's Foods
04.2017 - 05.2020
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
Sales and Marketing Manager
Brookdale/Emeritus Assisted Living
12.2015 - 04.2017
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Exceeded sales goals by keeping the community at 100% occupancy
- Developed key account relationships for improved client retention and long-term partnerships.
- Maintained friendly and professional customer interaction.
Business Office Manager
Emeritus Assisted Living
11.2013 - 12.2015
- Enhanced customer satisfaction by addressing inquiries promptly and resolving issues professionally.
- Performed payroll functions such as time reporting, and processing and submitting payroll.
- Collected and deposited payments, paid invoices, kept records of collections and disbursements, and ensured accounts were balanced.
- Completed forms in accordance with the companies procedures.
Territory Sales Representative
US Foods
04.2011 - 05.2013
- Enhanced product knowledge among customers by conducting informative presentations and demonstrations.
- Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
- Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
- Boosted sales in assigned territory by developing and maintaining strong relationships with key clients.
Education
No Degree - Liberal Arts And General Studies
State University of Cobleskill
Cobleskill, NYNo Degree - Business Administration And Management
Siena College
Latham, NYHigh School Diploma -
Mechanicville High School
Mechanicville, NY06.1986
Skills
- Pricing strategy
- Sales Presentations
- Partnership Development
- Direct Mail Campaigns
- Referral Marketing
- Advertising Campaigns
- Product Launches
- Competitor Analysis
- CRM software proficiency
- Competitive Analysis
- Sales Targeting
- Goal Setting and Achievement
Timeline
Director of Sales and Marketing
The Eliot
03.2024 - Current
Senior Living Consultant
The Glen Eddy
02.2022 - 09.2022
Community Sales Director
Atria Senior Living
05.2020 - 02.2022
Sales Representative
Ginsberg's Foods
04.2017 - 05.2020
Sales and Marketing Manager
Brookdale/Emeritus Assisted Living
12.2015 - 04.2017
Business Office Manager
Emeritus Assisted Living
11.2013 - 12.2015
Territory Sales Representative
US Foods
04.2011 - 05.2013
No Degree - Liberal Arts And General Studies
State University of Cobleskill
No Degree - Business Administration And Management
Siena College
High School Diploma -
Mechanicville High School
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