Jacob Lawson
Dallas-Fort Worth Metroplex,TX
Summary
Dynamic and results-driven Regional Manager with 7+ years of leadership experience in high-volume beverage operations. Proven expertise in multi-unit management, system implementation, and team development. Skilled in KPI analysis, inventory control, and driving profitability while fostering a people-first culture and supporting scalable growth.
Overview
7
7
years of professional experience
Work History
Regional Manager
151 Coffee
Dallas–Fort Worth, TX
01.2025 - Current
- Oversee operations for multiple stores in a high-growth coffee company.
- Lead and mentor store managers and shift leaders through consistent development and accountability.
- Drive sales growth and elevate customer experience by ensuring flawless execution of company standards.
- Manage regional KPIs (labor, COGs, EBITDA), consistently exceeding performance benchmarks.
- Spearheaded rollout of new POS systems and training materials across stores, improving efficiency and adoption.
- Collaborate with executive leadership on strategic initiatives to streamline processes and scale growth.
Area Supervisor
Fat Tuesday
Las Vegas, NV
05.2023 - 12.2024
- Managed four Las Vegas Strip locations generating $7M+ annually.
- Reworked inventory systems to reduce waste and improve accuracy.
- Presented KPI reports and executed strategies to boost sales/traffic by 20%+.
- Directed hiring, training, and terminations with high retention.
- Negotiated with distributors and partnered with HR to streamline costs.
Shop Manager
Dutch Bros Coffee
Las Vegas, NV
06.2018 - 01.2023
- Opened and managed one of the first Dutch Bros stores in Las Vegas.
- Oversaw operations including inventory, training, scheduling, and development.
- Helped establish new locations and operational standards.
- Contributed to nationwide process improvements for a public company.
- Mentored shift leads and facilitated leadership conferences.
Education
B.A. - Business Administration
Arizona State University
01.2026
High School Diploma -
Green Valley HS
Las Vegas01.2019
Skills
- Operations management across units
- Team leadership and mentoring
- KPI analysis
- Point of sale and inventory management
- Process optimization
- Employee development
- High-volume environment management
Hobbies and Interests
Basketball, Gym, Rollerskating, Running
Timeline
Regional Manager
151 Coffee
01.2025 - Current
Area Supervisor
Fat Tuesday
05.2023 - 12.2024
Shop Manager
Dutch Bros Coffee
06.2018 - 01.2023
B.A. - Business Administration
Arizona State University
High School Diploma -
Green Valley HS